Cape Coral Internet Services
SEO, SEM and internet marketing
Real Link Wheel Secrets To Top Google Rankings
Often, as I stated above, link wheels are used as a black hat strategy. Now, Google doesn't like spammy manipulation of their search results. They hate it, in fact. So if you're going to follow the black hat approach, you've got to know that Google's algorithm is designed to try and find you and delist you. That's not really a great way to put together a long term business, in my opinion. For those that don't know what a black hat style link wheel is, allow me to explain. There are plenty of user generated content sites on the Internet that can rank quite well on Google for a variety of reas...
Google Flight Search Not a Monopolist Move
Just in case you missed it, this new tool came on the scene about four months ago as the first fruit of the search giant's purchase of travel software company ITA. At the time Google acquired ITA, the US Department of Justice required it to develop and license travel software, to establish internal firewall procedures and to continue software research and development in order to protect competition for airfare comparison and booking websites and ensure those websites using ITA's software will be able to power their websites to compete against any airfare website Google may introduce. If yo...
Yahoo Hires PayPal President for CEO
You can read Yahoo's official announcement here. It's interesting to note that Thompson was a dark horse for this job; many outside observers didn't have him on any of their lists. He clearly brings a different perspective from his predecessor, Carol Bartz, who was abruptly fired a few months ago. Let's start with his background. Kara Swisher notes that Thompson is a genuine Internet geek. He became president of PayPal in early 2008, coming to that position after serving as the company's CTO, charged with handling its information technology, product development, and architecture. He worked ...
Educational Viral Content
This short piece wraps up the ideas I've culled and expanded upon from Jordan Kasteler's article on Search Engine Land. I've tried to explain how you can use these different ideas for content and customize them to your own situation. Done well, any of these ideas can attract links from tons of readers. When posted to social sites, these links will likely attract even more visitors to your site, and be noticed by the search engines. They may even improve your site's standing on the search engine results pages. Let's start with the most visually appealing of the remaining three approaches: The...
Did Google Break its Own Terms of Service?
Danny Sullivan reported the story for Search Engine Land. He noted how Aaron Wall, upon performing a search for This post is sponsored by Google, saw it return more than 400 pages. All of these entries appeared to be part of a marketing campaign to get the word out about Google Chrome. The links in the results led to a variety of blog posts with headlines such as What Can Chrome Do For You? and Take Your Small Business to the Next Level with Google Chrome. Okay, by itself, this isn't necessarily incriminating. But here's the problem: these posts linked back to the Google Chrome download...
Did Google Break its Own Terms of Service?
Danny Sullivan reported the story for Search Engine Land. He noted how Aaron Wall, upon performing a search for This post is sponsored by Google, saw it return more than 400 pages. All of these entries appeared to be part of a marketing campaign to get the word out about Google Chrome. The links in the results led to a variety of blog posts with headlines such as What Can Chrome Do For You? and Take Your Small Business to the Next Level with Google Chrome. Okay, by itself, this isn't necessarily incriminating. But here's the problem: these posts linked back to the Google Chrome download...
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