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September | 2011 | Cape Coral Internet Services

Monthly Archives: September 2011

How to Compute Your Website`s Value

One of the things that you might think important as a website owner is knowing the value of your website, in dollars. This might sound like an easy task, since there are lots of calculators on the web that can be used to compute your website value. Sadly, they are all inaccurate for depicting your website’s true worth. Lots of shortcuts in the calculation and too much generalization won’t give you a very reliable estimate of your website’s value. Thus, the only way you can determine your website’s true worth or value is through manual computation and analysis of your website. You do not need t…

News for Google`s Birthday

The age of 13, in Judaism, is when a boy becomes a man. It doesn’t mean that a 13-year-old boy can suddenly drink or vote or sign contracts, of course; but in the context of the religion, it’s the age at which a child becomes responsible for their own sins and mistakes, and making amends for them. The parents no longer bear that weight. It’s with this thought on my mind that I turn to Elizabeth Osmeloski’s () article on Matt Cutts, Rick Santorum, and the Colbert Report – three items I wouldn’t have expected to see together. If you’re reading this article, you’re probably familiar with Senator …

Get More Attention for Your Content

If you want, you can catch up with the original article before reading the rest of this one. Much of it boils down to being a good writer – know your audience, know your topic, and know how to cover that topic in a way that your readers will find compelling. But it takes more than compelling content; that content needs to serve a purpose. Stefan Winkler suggested that you ask yourself eight questions about your content before publishing it. In my previous article, I covered and explained four of them. They were: Is your content fresh and original in some way? Does it solve a problem or answ…

Are Your Visitors Lost?

I first discussed mining the results of your site’s search engine for possible keywords late last month. In that article, I mentioned that keywords entered into your site’s search engine can tell you what areas of content you might want to consider adding to your site. Clearly, if someone is searching for certain information on your site, they want and expect to find it there. Give your visitors what they want, and they’ll stick around for a while. They may even come back for more. While you’re using your site search analytics to discover new keywords, however, you need to keep your eyes open …

Bing Bleeding Billions from Microsoft

I can’t make up figures like this; I’m not nearly that good at math. Check out David Angotti’s item over at Search Engine Journal for the details. He got his basic numbers from CNN Money. However you slice them, though, they aren’t pretty. Here’s the basics: Microsoft has lost $5.5 billion on Bing since it launched the search engine in June 2009. But it gets worse, as Microsoft has been trying to get a handle on the Internet for a while, and failing. Their online services division is a consistent money-loser. The company started breaking out the division’s finances two years before launching B…

Google Plus Open to All

Google revealed the change of status in a blog post, in which they also discussed eight other improvements to the social site. The search company says that over the past 90 days in which Google+ has been in field trials, they’ve made 100 improvements, including the nine unveiled in the post. Interestingly, they put the status change at the end of the post. So what other features did Google add to Google+ that might be of interest? They made some serious improvements to Hangouts. Google+ members have used this video conferencing capability in a number of innovative ways, from cooking classes t…

Is Your Content Attention Worthy?

To me, the worst aspect of trying to get someone’s attention online is that the Internet added itself to that daily list of distractions without taking any of the others away. Yes, it’s a great research tool, but we still need to get our daily tasks done. Everyone only has 24 hours in a day; if you spend eight of those sleeping, and two of them eating, consider how the others must be allocated. And if you’re incredibly busy, guess what? So is your potential audience. We all have a finite amount of attention to give, but the distractions keep growing. Here’s some news for you: Stefan Winkler no…

Mining YouTube for Keyword Research

I never thought of YouTube as a keyword resource myself until I read Kieron Hughes on the subject. While many SEOs prefer to work their magic in fields with which they’re intimately familiar (like a dentist-turned-SEO optimizing sites for dentists), that’s not always possible. In that case, the SEO must be prepared to become an instant expert. Some of us have a lot of practice with that kind of research. A few of us even prefer it that way; it keeps us from getting bored. But we’re still faced with a problem. Most clients know their own fields and subject matter inside and out, and this kind …

Mining YouTube for Keyword Research

I never thought of YouTube as a keyword resource myself until I read Kieron Hughes on the subject. While many SEOs prefer to work their magic in fields with which they’re intimately familiar (like a dentist-turned-SEO optimizing sites for dentists), that’s not always possible. In that case, the SEO must be prepared to become an instant expert. Some of us have a lot of practice with that kind of research. A few of us even prefer it that way; it keeps us from getting bored. But we’re still faced with a problem. Most clients know their own fields and subject matter inside and out, and this kind …

AOL, Microsoft, Yahoo Join in Ad Partnership

As Peter Kafka explained, writing for All Things Digital, the three companies have agreed to sell each other’s ‘Class 2 display’ inventory – graphic ads the companies can’t sell on their own and would normally hand over to ad networks. The firms gave a dinner presentation in Manhattan this week covering the plan. Attendees included prominent web publishers and ad buyers. The point of the presentation went beyond news of the new partnership. The three companies hope to talk some of the larger web firms into sharing their ad inventory, thus creating a larger consortium – something that might a…