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December | 2011 | Cape Coral Internet Services

Monthly Archives: December 2011

Viral Content Ideas that Appeal to Emotions

Speaking of Disney, they’re old hands at a variation that Jordan Kasteler calls The Incredible Story. It’s all about the dog who traveled cross country to get back to his family, or the three-year-old girl who saved her mother by calling 911, or the man who pulled a stranger from the railroad tracks just before an onrushing train. These human interest stories warm our hearts, reawaken our sense of wonder, and reaffirm our belief in people. You can’t always predict when these kinds of stories will pop up. Kasteler mentions the Force is with Katie story as an example. It started as a mother…

Why Local Businesses Should Use Facebook

I was reminded of this recently when getting together with my closest friends and family for Christmas this year. We don’t all celebrate the same holiday, so we’ve made a few compromises in our customs – latkes for brunch on the day before Christmas, watching a movie on the DVD player, and a (non-Chinese) dinner out. That last item presented a bit of a hurdle. We wanted a nice dinner, but what’s open for dinner on Christmas Eve? Facebook came to the rescue. One of my nearest and dearest friends had friended a well-loved local restaurant. I hadn’t; while I enjoy the food, it’s too expensive for…

Tapping Popularity for Your Site`s Content

I’ll be discussing three more ideas from the article Jordan Kasteler wrote for Search Engine Land. I highly recommend you read it, as it offers a treasure trove of approaches to creating viral content. If you look back on SEO Chat over the last two or three weeks, you’ll see I’ve covered a number of the topics he discussed there. So how do you get popular by hitching your star to something that’s already popular? Say hello to The Pop Culture Tie-in. Memes come and go fast on the Internet, but you don’t need to tie your content to a simple meme. Look at current events, new hot movies, newly p…

Yahoo Backing Off of Asian Interests?

The New York Times offers the most complete coverage of this story. As currently being considered, it would not be an outright sale. The complicated deal would net Yahoo about $17 billion in cash and allow it and its partners to avoid having to pay taxes on it. According to the Times, the terms of the deal involve Alibaba and Softbank (the major stakeholder in Yahoo Japan) setting up new subsidiaries consisting of both cash and operating assets which Yahoo wants to run. Yahoo would swap out most of its stake in Alibaba and all of its stake in Yahoo Japan for these subsidiaries, effectively se…

Google Anti-Trust Investigation One Step Closer

To get a better understanding of where this is coming from, we need to go back in time to September. At that time, Google’s chairman Eric Schmidt testified in person in front of the United States Senate’s antitrust subcommittee. You can read a summary of the three-hour hearing from Greg Sterling at Search Engine Land. The subcommittee meeting was attended by both Herman Kohl (a Democrat, and the chairman of the subcommittee) and Mike Lee (a Republican). The latter went after Schmidt like a cross-examining lawyer at a trial, according to Sterling. So what is Lee’s problem with Google? Lee not…

Engaging Ideas for Viral Content

It’s hard to resist something that encourages you to interact with it, or that seems to be interacting with you. That’s why video games are so much fun. And when we’re having fun with something, we naturally want to share it with others. The content ideas I’m going to give you today, mostly from Jordan Kasteler’s recent guest post on Search Engine Land, will help get your readers involved and interacting with your content and your website. The first one that comes to mind as a type of content that can engage your readers is The Quiz. Casteler notes that quizzes are popular for several reason…

Personalized Social Search Still Years Away

To a very limited extent, it’s already happening. But if former Bing product lead Mark Johnson is right, it’s going to be a long time before we see much more progress in that area. If every user that comes [to Bing or Google] is getting a personalized experience based on Facebook data, based on the web graph, based on the social graph – holy crap, that’s a lot of processes to do, Johnson notes. He’s quoted by Austin Carr in an article for Fast Company. To Johnson, it’s a matter of economics. Interpreting all of those social signals would involve huge server costs. Neither Bing nor Google wo…

Mobile SEO Not So Different After All

I owe a debt to Bryson Meunier, who exposed the myths I’m going to discuss in his post on Search Engine Land. If you’re trying to reach a mobile audience, you face enough challenges without trying to do things that will at best have no effect and at worst might actually be harmful. Let’s take a look at these myths. The first myth is that you need a dotMobi site for indexing and ranking purposes. Yes, the whole point of the dotMobi global top level domain is to serve those who want their domains to reach mobile users. But you might be surprised to learn that most businesses, when building a mob…

List-Worthy Approaches to Viral Content for SEO

In the previous part, I talked about some of the reasons you might want to add content to your site that might go viral. I noted that it can help you rank better in the search engines. If you add content regularly, search engine spiders will find it when they crawl the web. And if you make a point of staying focused on your site’s topic, it will grow more and more relevant in relation to your keywords. That can only help your standing on the search engine results pages. I also stressed that you’ll need to work to make sure your content is very good, regardless of which approach you use. I list…

Creating Different Types of Viral Content

Not convinced that viral content can work magic for you? As Jordan Kasteler explains in a post on Search Engine Land, viral content builds links. When search engines see these links it sends three clear message about your site…[it] is active…is current…is invested in the needs of your audience, notes Kasteler. This is exactly the kind of site that search engines want to show their users. Large amounts of social shares indicate that a mass amount of people not only found what they were looking for on your site, but also liked your site enough to share it with others, Kasteler states. …