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January | 2012 | Cape Coral Internet Services

Monthly Archives: January 2012

Bing Local Basics

As Chris Silver Smith explains at Search Engine Land, Microsoft’s Bing Business Portal features a beta interface through which you handle your business details. It replaces the Bing Local Listing Center. If you want some information about the service before adding your business, you can read the FAQ. To star using the interface, you’ll need to find your listing. Bing Business Portal will ask you to enter your business name (required), address, city, state, and zip code, and then press the search button to see if Bing already has information about your business. If you enter only your busine…

The EXACT Method for Crushing It On Google

Now, to be fair, I have talked about pieces of this in my last article. In fact, I’ve been harping on two aspects of this: the use of Google+ (which I’m going to shorten to just G+ from here on out) and becoming an authority in your market. The problem with the whole authority thing is that it can take time. What I want to do with this article is help you get some good rankings quickly. Actually, what I want to do with this article is help you to absolutely crush it on Google. The thing is, the new Panda update, followed by the Search+ changes, have made it so that anyone doing any kind of …

Feed Your Blog`s Readers Well

Inspiration strikes in strange ways; in this case, I reached the end of Neil Patel’s excellent article covering 13 questions you should ask yourself while writing a blog post. In his discussion of the last question, he compared a blog post to a restaurant meal. Will your reader complain about your blog post because you’ve served them skimpy fare? Are you feeding people content so they are full when they leave your site…or are they hungry, looking for more? Patel asked. If they are still hungry, your readers probably won’t come back. So if your readers are devouring your blog content, th…

Google Simplifies Its Privacy Policies

Just in case you didn’t check Google yesterday, the search giant started posting a note under its search box explaining that it will be updating both its privacy policy and its terms of service, with the new terms going into effect on the first of March. If you can’t be bothered to read the entire policy previews to which I’ve linked, no problem; Google also provides a policy overview to help you understand why the company is making these changes and how they’ll affect users of the search giant’s various services. So why exactly is Google doing this? Well, if you had more than 70 different pri…

Laying Out An SEO and Traffic Generation Strategy

Now let me be clear about something. This article isn’t meant to provide some all-encompassing strategy for traffic generation or search engine rankings. It is instead meant to take the information I’ve already given and roll that information into a strategy. As I do more articles, I’ll continue to expand on this. Right now, however, what I’d like to do is start putting some of the pieces together that I’ve given to you into a single picture. In the article Real Link Wheel Secrets To Top Google Rankings I talked about link wheels and how to build them using white hat techniques to improve yo…

Google to Penalize For Excessive Above-the-Fold Ads

You know that the search giant focuses on getting users to the sites that best answer their queries. If you’ve been trying to rank for a while, you probably also know that Google cares about the user’s experience once they arrive at the site. This fact drives most of their algorithm changes. It’s why Panda devastated content farms; the thin content these sites often provided helped relatively few searchers, and cluttered the search results with low quality pages. Google’s newest algorithm change also stems from searcher concerns. You can read their blog post covering the issue. But you almost…

The Google Search Optimization Truth You Aren`t Being Told

In articles here on SEO Chat and on my blog, I talk much more about getting traffic than I do about actually getting top search rankings. In fact, in my State of Marketing Address I discuss at some length how the focus in 2012 is going to have to change. There is a simple reason for that: search results are now extremely variable from one person to another, especially on Google, and this has been the case for quite some time. The new Search Plus Your World results on Google make this situation far worse. In fact, I can make almost anyone’s website show up on page 1 for a given search resul…

SOPA and PIPA: Bad Ideas

The ostensible goal of these bills is to prevent rogue, foreign websites from infringing on copyrights in the US, and to punish those who break intellectual property laws by downloading pirated content. SOPA and PIPA are supported by the movie and music industries here in the US – specifically, the Motion Picture Association of America (MPAA) and the Recording Industry Association of America (RIAA). These organizations are widely known for overreaching to protect their intellectual property, filing excessive lawsuits aimed at illegal downloaders but often catching innocent people. Does anyon…

10 Steps To Being #1 On Google

I will go so far as to say that there is NO other method for getting to the top of Google that is better.It’s a method so intensely powerful that not only will you obtain top Google rankings, but people will soon begin seeking you out specifically, without considering anyone else. I can also say that this method can get you an insane amount of traffic from a wide and ever growing variety of sources. What magic method am I talking about? The method can be summed up in two simple words: Be Worthy Now before I continue, let me say that this isn’t a cop out, because there’s a little more to it tha…

Jerry Yang Resigns from Yahoo

Yahoo’s announcement of Yang’s resignation notes that Yang also resigned from the boards of Yahoo Japan Corporation and Alibaba Group Holding Limited. It also includes this excerpt from a letter Yang wrote to Roy Bostock, Yahoo’s chairman of the board: My time at Yahoo!, from its found to the present, has encompassed some of the most exciting and rewarding experiences of my life. However, the time has come for me to pursue other interests outside of Yahoo! Yang also expressed enthusiasm for the appointment of Scott Thompson as Yahoo CEO two weeks ago. Yang’s resignation crowns a tumultuous f…