Monthly Archives: February 2012

Is Google Plus an Empty Hangout?

For myself, I have to admit that I rarely check out my Google+ account anymore. Even Debbie Ohi, a very talented friend of mine who took to the new social site like a duck takes to water, wrote in a public post that as much as I prefer Google+’s interface to that of Facebook’s, I’m spending way more time on Facebook these days. One reason for this is that the people she most needs to keep in touch with professionally are on Facebook rather than Google+, and she only has so much time for social media. She and I are hardly alone. For whatever reason, lots of Google+ users hardly seem to rememb…

Dominating Local SEO

So what steps should Pepe take to dominate local SEO? 1) The main site, Pepe Tile and Installation, has to be cleaned up with a much better look and feel. This could easily be done with nearly zero technical know-how by simply using WordPress and a clean-looking two-column theme. As I mentioned yesterday, a better logo for his company could probably be done for as little as $50, and that should also be considered a must. 2) Once WordPress is being used, put links to the social networks that he’s using way up top in the sidebar. Use simple 32×32 icons for each of them, and make sure they are …

Local SEO: Secrets to Killing The Competition

In this article I’ll explain how to absolutely dominate local search by using an example site to show what’s being done right, what’s being done wrong, and what he should be doing to become the number 1 player in his market. I recently came across a small local business in South Jersey run by a John Pepe He’s a tile installer, and if you do a search on south jersey tile installation, he’s the second listing. To have his spot, he does far less link building, PPC, advertising, and everything else than the number one guy, or even the other three people below him. However, there are certain thin…

Is Google Tracking Your iPhone?

Todd Wasserman covered the story for Mashable. It was also covered by none other than the Wall Street Journal. According to the Journal, advertising companies have been using special computer code that tricks Apple’s Safari Web-browsing software into letting them monitor many users. Safari, the most widely used browser on mobile devices, is designed to block such tracking by default. Stanford researcher Jonathan Mayer broke the story on his blog earlier this month. He stated that Google and Vibrant Media intentionally circumvent Safari’s privacy feature. Media Innovation Group and PointRoll…

Searching Privately in a Post-Scroogle World

Barry Schwartz covered the full story of Scroogle’s closing for Search Engine Land. Here’s the short version: about a week ago, Google began blocking the site. The privacy search engine, online since 2003, worked by scraping Google’s results without passing along any identifiable information or keeping any itself – thus giving users a measure of privacy they lacked when searching directly at Google itself. Getting blocked in this way might not have killed Scroogle so quickly, but the site also fell victim to a stream of distributed denial of service attacks that started back in December. W…

How Well Does Your Website Work for You?

The answer to these questions might be less obvious than you think. For example, you may think your site’s job is to win conversions. But what constitutes a conversion? If you sell products, you might think that only visitors who make a purchase count. But what about someone who signs up to receive your newsletter or catalog? They could make a purchase in the future – perhaps even in the very near future. Shouldn’t they count in some way as well? In discussing this issue, Mike Fleming writing for Search Engine Guide noted that you not only need to lay out the ultimate reason the website exis…

What the Wikipedia Study Really Means for SEO

If you would like to peruse the study yourself, you can read Intelligent Positioning’s blog post. To really understand what we can learn from the study, we must first consider its methodology. The researchers conducted the entire study in English, using a random noun generator to compile a list of 1,000 words. They then searched for those words on Google’s UK site, through the Google Chrome Incognito browser to get around any personalization or customization. On the surface, the results seem to speak for themselves. For fully 99 percent of the searches, a Wikipedia entry appeared on the first …

Google Playing Doctor With Health Searches

According to a Google blog post by Dr. Roni Zeiger, Google’s Chief Health Strategist,many users searching for symptoms often follow this up with a search for a condition related to those symptoms. For example, those searching for abdominal pain may follow it with a search for irritable bowel syndrome. So Google decided to speed this process up a little. According to Dr. Zeiger, now when you search for a symptom or set of symptoms, you’ll often see a list of possibly related health conditions that you can use to refine your search. The list is generated by our algorithms that analyze data …

Romney Feels Santorum`s Google Pain

Danny Sullivan offers a run-down of the most recent events on Search Engine Land. In case you’ve been too busy to watch campaign developments, I’ll start by saying don’t Google santorum or romney unless you really want to be grossed out. It’s worth studying what happened here, however, as an example of the power of links over time – and how that may be changing. We’ll start with Santorum’s well-known story. Back when he was simply a senator, in 2003, Rick Santorum publicly compared gay sex to man-on-dog sex. This angered Dan Savage, a popular and controversial columnist in the GLBTQ comm…

7 Secrets to Spreading Your Influence for More Traffic and Sales

How can you be perceived in your market as the best in your field? How can you get customers to come to you already expecting to write you a nice fat check? An example to prove my point: Let’s say you need to visit a surgeon to have something done. It’s important that you get it done, but this isn’t emergency surgery, so you have time to do some research. In your area are two doctors. The first is a little cheaper, and you can’t find anything bad said about him. The second, however, is an internationally recognized expert in the exact type of surgery you need done. He is a bit more expensive, …