Monthly Archives: March 2012

The 375 Million Active Searchers You`re Probably Ignoring

Right now, iTunes has 375 million active searchers. More to the point, the iTunes search engine gets people spending more time on it than any other search engine (except YouTubes). Between the iTunes for the PC/Mac and the various iOS devices, iTunes is a very important search engine. People looking for information will often look for podcasts and videos there first before looking anywhere else. Add the iTunes App Store into the mix, and if you’re not found on iTunes you’re making a huge mistake. Now, let me be clear about something: every business can benefit from being ranked on iTunes. I’ve…

Measuring Your Company`s Online Success

Welcome to the world of web analytics, where you can measure just about anything. You may already know about site metrics and various analytics tools; you might even use them now, to measure various visitor activity on your company’s website. Mike Fleming at Search Engine Guide noted that such measurement was easy and informative, back in the days when all of a firm’s content got pushed out on its own website. Nowadays, that’s no longer true. Yes, you still need to measure visitor activity on your website, but it won’t tell you the full story anymore. If you maintain a separate blog on Blogge…

Take-Home Tips from Kotex`s Pinterest Campaign

Jennifer Cario tells the basic story over at Search Engine Guide. Kotex engaged Israel-based marketing company Smoyz. Smoyz, in turn, chose an approach that was elegant in its simplicity. They knew their target market was young women, so they went to Pinterest. Pinterest, as you’ve probably heard ad nauseum by now, is a social website that lets you pin images and websites of interest onto boards. You can make these boards public or private, or share them with a few people, collaborate, give them titles, and even browse other people’s boards with the site’s search engine. It gets used a lo…

Winning Links for New Websites

Erin Everhart covered this topic for Search Engine Land. For a number of the tips she gave, it seemed like she was reminding her readers not to overlook the obvious. I don’t mean that in a bad way; given half a chance, many of us will focus so closely on our own little online world that we fail to see the other worlds we inhabit. We may even blow it big time when it comes to spotting points of overlap from which we can benefit. Take Everhart’s first tip: guest blogging for links. If you own a business-focused website, you’re probably an expert at something. That means other people will be inte…

A Closer Look at Crushing Local SEO Competition

While Arrow already boasts a nice social presence, as I noted in the previous article, they could be doing more. So the question then becomes, what should they be doing? What things can they put into place now to capture more customers and in fact make them the de facto moving authorities in Colorado Springs? 1. This is a somewhat minor point, but the way their page is designed right now, when someone clicks on the blog link, the content is actually below the fold and it isn’t clear that the page did anything. Their page loads so fast that a refresh doesn’t even look like it happened, and …

Crushing Local SEO Competition: A Case Study

Back at the end of February I wrote a couple of articles regarding local SEO where I reviewed a site. The articles were Local SEO: Secrets to Killing the Competition and Dominating Local SEO. I took a website, pepetileinstallation.com in south Jersey, and showed what he was doing right and wrong, and what he could do to crush his competition and gain more business. I’ve decided to turn this into a monthly series. Once a month I’ll look at a site and give exact tips and strategies that could be put in place to gain more business. Understand that these sites are going to be picked somewhat at …

More Ways to Get Attention For Your Blog

This article picks up on where I left off in a previous article. In that piece, I covered the importance of creating a great headline, explained how linking to older posts can help you, and why you should link to other bloggers. I also touched on details such as filling in your page title and description, creating URLs that look good in social media, and attracting and keeping an audience by blogging more than once a month. That may sound like a lot, but there’s always more to learn. Neil Patel introduces these points in the form a negative – don’t do this – but I prefer phrasing them in a p…

Location Matters for Online Ads

Before I get into that, let me give you some numbers to back what I’ve said about online advertising. If you’re still convinced that print will always be bigger than the Internet, think again. It’s growing fast – and this year, according to emarketer, it’s set to catch up with print, at least in the U.S. The digital marketing research company noted that online ad spending was expected to reach nearly $40 billion. In fact, emarketer said that This year, US online ad spending will exceed the total spent on print magazines and newspapers for the first time, at $39.5 billion vs. $33.8 billion. …

Internet Marketing Strategy: Going Inbound

First, a definition: Inbound Marketing is the convergence of content marketing, social media marketing, and search engine optimization (from my article What Is Inbound Marketing). Going one step farther, inbound marketing is all about turning yourself into the undisputed authority in your market. It’s about becoming so overwhelmingly recognized in your market that people will literally line up to do business with you over and above anyone else, at the same time that you’re charging many times more than anyone else. Outbound marketing is about advertising. The problem is that anyone can adverti…

Give Your Blog a Fighting Chance

Recently I read Neil Patel’s piece on mistakes that will bury your blog posts. It occurred to me that warnings like don’t forget do not get remembered well. So let’s look at his list of mistakes, and turn them around so you know what you should be doing to avoid those mistakes. Patel starts with the first thing most readers of your blog posts will see – your headline. They’ll see this long before they arrive at your website. It’s picked up and displayed on the search engine results page, in feed readers, subject lines, and even links included on social media sites, if you’ve structured your …