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May | 2012 | Cape Coral Internet Services

Monthly Archives: May 2012

Good-bye Google Places, Hello Google Plus Local

Greg Sterling gives a full review over at Search Engine Land. It’s a pretty dramatic change, and a big help to Google+ users who might patronize these businesses, as well as the businesses themselves. Users clicking on the Local tab get a list of recommendations of businesses to frequent for their local area. The default seems to turn up restaurants, but it’s easy enough to do a search for something different. Google+ Local reflects the search giant’s purchase of Zagat by including overall scores from the review guide. With Zagat scores going up to 30 points, potential customers get to see mo…

How Google Changes Its Algorithm

When it comes to his work, Singhal really is the human search engine. He’s been working on unpaid search at Google for more than a decade. He dreams of creating a technology similar to the computer on the starship Enterprise, that can answer questions such as How did Alfred Nobel make his money? At the moment, that’s beyond the capability of modern search engines…but we’re getting closer. Trial and error plays a huge role in the process. Consider this: Google’s search algorithm simultaneously considers more than 200 factors when ranking results. The company launched more than 500 changes…

Facebook Attracting Lawsuits Over IPO

What happened with Facebook’s IPO was unprecedented, not because of the size of the offering (though it was certainly the largest ever offered), but because of some questionable matters concerning who knew what, and when, and what they did as a result. Henry Blodget gives an excellent rundown of the events. It’s particularly helpful for those of us who aren’t familiar with the conventional industry practices surrounding IPOs, and therefore might not realize just how far Facebook’s IPO deviated from that standard. So what happened, exactly? Facebook held what is known as the IPO roadshow to dru…

Facebook Friends 101: for Businesses

I’m going to assume you already maintain a Facebook account for your business; in fact, I know of some companies with Facebook accounts that never bothered building a separate website. I won’t go into the logic behind that. Right now, I’m just going to assume that your business is on Facebook, and you’re hoping to use the social network to help it grow. That means you need to learn how to make and keep friends on Facebook without annoying them. If your company includes a physical presence where customers show up, you can start making Facebook friends simply by mentioning that you have a Facebo…

Facebook IPO By the Numbers

While there will no doubt be tremendous demand for Facebook stock today, as it begins trading at 11 AM Eastern time, there should be plenty of it available. As David Angosti reported for Search Engine Journal, the social network raised its target IPO price range to $34 to $38. The move prompted a number of Facebook’s major stakeholders to increase the number of shares they plan to offer – and in some cases, that number went way up. I am not a stock broker; I don’t even play one on the Internet. But I think even the people who crunch these kinds of numbers for a living would be amazed by the c…

Using Semantics for Keyword Research

Sujan Patel wrote a fascinating article on this topic for Search Engine Journal. After explaining how Google figures out what searchers mean when they enter keywords, he discussed five steps you can take in your keyword research that will help you get found more often by your target audience. I’m unspeakably grateful that we’re passed the days when optimizing your keywords meant pick a single target keyword and cram it into your web content as many times as you can, as Patel characterizes the obsolete style. He correctly notes that That ship has sailed. Thanks in part to Google’s Penguin u…

Yahoo CEO Scott Thompson Resigns

Activist Yahoo shareholder and hedge fund manager Daniel Loeb brought the truth about Thompson to light, discovering that the CEO did hold the financial degree he claimed on his resume, but not the computer science one. Normally, one would think that Thompson’s experience would make this a non-issue. As Greg Stirling pointed out, he had many years of experience as a successful tech executive in Silicon Valley…the paper was a technicality of sorts – not to minimize the ethics issue. Apparently it’s the ethics issue that Loeb couldn’t abide. He pushed hard, not letting the issue die; it bec…

Bing Launches Social Sidebar

In its blog post on the subject, the Bing team describes this as the most significant update to Bing since we launched three years ago. They’ll be phasing it in over the next few weeks. So what can we expect? Danny Sullivan got a preview of the new features to try out. He noted that the new design featured three columns with Core Search, Snapshot and Sidebar panes. It comes across as a very functional design, and a surprisingly useful way to incorporate the social graph into search. For example, let’s take a look at the Social Sidebar. It presents as a vertical gray sidebar to the right of y…

Write Content For the Four Buying Personalities

Once again, I owe a hat tip to Stoney deGeyter for discussing this point. In his article, though, he draws indirectly on a philosophy dating back to Hippocrates. Back in those days, and for a long time afterwards, doctors believed that both illness and one’s personality stemmed from four humors, and treatment aimed to balance these humors. While science discredited the medical part of this theory, it turns out the idea of four different basic personalities has some merit. To be honest, we’re all a little too complicated to be easily broken down into one of four categories. But in trying to b…

Write SEO Content for Your Visitor`s Goals

Stoney deGeyter covered this topic recently. He approached it from the perspective of building a mental image of visitor personas. You form a persona based on a visitor’s motivation. What do they need? Why are they on your website? Once you can answer those questions, you can think about what kind of content will help your visitors, and create it accordingly. I don’t disagree with deGeyter, but I like to think more in terms of goals. If you really want to try to think like one of your customers, don’t just ask yourself what they need; ask yourself what they’re trying to accomplish. If your w…