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June | 2012 | Cape Coral Internet Services

Monthly Archives: June 2012

Social Media Marketing: Manage Your Ads

If you’ve missed the previous parts and would like to check them out, you can review what I wrote about Twitter apps, Facebook apps and games, URL shorteners and certain kinds of social platforms, and sites that help you tell a story, monitor your social analytics, and reach out to users willing to spread your message. For further reference, here’s a link to the amazing (and mind-boggling) infographic put up by Business Insider that shows no fewer than 28 different categories of social media marketing. Just in case you’re keeping score, I’ve covered nine of these in the previous articles, and …

New Google Project to Save Endangered Languages

You can check out the Endangered Language Project at its web site. Personally, I had no idea that more than 7,000 languages are spoken throughout the world – and more than 3,000 could die in just three or four generations. That’s really sad. Any translator will tell you that there are some words that don’t translate well between languages. Every language reflects the culture that uses it; an entire perspective on the world and what’s important is woven into the words that people use. Every time we lose a language, we lose a point of view…forever. On its website, the Endangered Languages Pro…

Social Media Marketing: Managing Your Engagement

If you’ve missed previous parts, you can check out what I said about Twitter apps, Facebook games and apps, and more. As I’ve noted previously, a Business Insider infographic revealed 28 different social media marketing areas; in this series, I’ve been trying to explain what they are and how you can use them to promote your brand and your company. It isn’t just about Facebook and Twitter after all! The first topic I’d like to discuss in this article is content curation sites. Examples of these include BuzzFeed, Storify, SkyGrid, and more. These companies let you bring content together in inter…

Facebook Acquires Facial Recognition Company

Reuters cites the inevitable people familiar with the matter as stating that Facebook laid out between $55 million and $60 million to acquire Face.com. That’s less than the $80 million to $100 million for which some media reports speculated the deal would close. Face.com launched its first product in 2009. It has grown to 11 employees. In addition to providing the technology integrated into Facebook’s facial recognition for photos, the startup makes standalone applications that serve the same function. On Facebook, the technology comes into play when users upload new photos. It compares the …

Social Media Marketing: Beyond Twitter and Facebook

In previous articles, I’ve touched on Twitter apps and Facebook apps and games. In this article, we’re going to move a bit beyond these two social giants. While some of the items I’ll discuss will be best known for their use on these networks, you can use them elsewhere as well. The most obvious of these is URL shorteners. If you’re typing on a site that limits the character count of your posts (such as Twitter), these can come in very handy. The best known of these is bit.ly; you can create a free account or just shorten a URL as a one-off. Tinyurl serves the same function. The latter site no…

Internet Marketing Through Seventh-Grade Eyes

You can read the full piece, written by Glen Gabe, and the thoughtful comments on it. The article almost made me wish I was back in seventh grade at a similar presentation. Back then, though, computers were just starting to be used in the home – never mind the Internet. In any case, these students wanted to know how they could use the skills they learned in their language arts class on the job. As Gabe noted, almost every aspect of digital marketing involves writing, including blogging, SEM, content creation for SEO, video marketing, social media marketing, etc. The students apparently lear…

Interview Questions for Your SEO

Every other person you hire to help your business in some way goes through an interview process. It shouldn’t be any different for an SEO. Indeed, you should give the questions you plan to ask (and the answers you receive) a great deal of thought. Your visibility (or lack of it) in Google and the other search engines can have a tremendous impact on your bottom line; for that reason alone, you need to proceed with caution. Fortunately, Eric Siu over at Search Engine Journal put together a great list of questions to ask any SEO you’re thinking about hiring to work on a campaign for you. The answ…

More Complexities of Social Media Marketing

If you want, you can take a minute to review last week’s article or check out the Business Insider infographic that pulls everything together in one image. I can easily see why many firms turn their online marketing over to outside companies. Can you imagine trying to navigate through all that without a road map, when all you really want to do is focus on your customers and the products and services you provide? These days, though, SEOs must understand social media marketing. So let’s look at some of the categories displayed in the image I referenced. Last week I discussed Twitter apps: what t…

Matt Cutts Delivers Keynote Interview at SMX

Matt McGee live blogged the extremely well-attended event, which kicked off with a parody video of Matt Cutts clips assembled by Sam Applegate. Danny Sullivan and Matt Cutts came out to a stage decorated, appropriately enough, with stuffed penguins, highlighting the search engine’s Penguin update. This led naturally into Sullivan’s first question: is Penguin a penalty? According to Cutts, Penguin is not a penalty – but when they use the word penalty at Google’s web spam team, they mean taking some kind of manual action concerning a website. Penguin, on the other hand, is just another signal …

Google Product Search Changing Into Google Shopping

Danny Sullivan broke the news over at Search Engine Land, and readers have been buzzing about it ever since; the article boasts more than 100 comments, and it’s been live less than a week. Reactions range from This is yet another sign that Google is really evil to This will be better for consumers, and Google’s only doing what Amazon has been doing since the beginning. In fact, in Google’s blog post announcing the change, the search giant says that the point of the change is to improve the consumer experience. We believe that having a commercial relationship with merchants will encourage…