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August | 2012 | Cape Coral Internet Services

Monthly Archives: August 2012

Google Patent Tars SEOs With Spammer Brush

Barry Schwartz offers an explanation of the patent over on Search Engine Land. If you’d like to check out the patent itself, go here. Grab a snack while you read it; it’ll take some time. I’d suggest not drinking anything more than water, though, if you value your keyboard. The patent describes a way that Google can stymie web spammers. These are people who, in Google’s opinion, try various forms of manipulation to get their websites to unfairly rank high in the search giant’s results for their chosen keywords. Google’s patent describes dealing with this problem by counter-manipulating the re…

Link Building: What You Should Know

Yes, it’s still possible to build effective links, but you can’t use the old techniques and expect to see lasting results. Link builders need a stronger knowledge base. Julie Joyce wrote an incredibly detailed article for Search Engine Land detailing more than 50 things that every link builder needs to know. I can’t list all of them here, so I recommend that you check it out. I’ll touch on some of the highlights here. Perhaps the simplest thing a link builder should know is why links matter in the first place. Yes, there’s the old explanation of how a link equals a vote in Google’s eyes, but n…

Hit By Penguin? Find Out Now

Speaking of tips, I want to tip my hat to David Harry, writing for Searchmetrics, for explaining this issue. If you’re facing some kind of Google-related penalty, there are some things you can do to narrow down what happened. I can’t be exhaustive in a short piece like this, but I can help you start to figure out what happened. Okay, the first thing you should do when you see your traffic is down is check Google Webmaster Tools for your website. You need to find out if Google gave it a manual penalty or otherwise took some kind of manual action against your site. If so, you’ll see a message fr…

SEO Review: Get Multiple Perspectives on Content

Stoney deGeyter explained in an article on Search Engine Journal that you really need five different pairs of eyes to look over any piece of content: the copywriter, the SEO, someone who can consider its visual eye appeal, someone who cares about usability, and a conversion specialist. Each of these individuals will bring their own perspective to the content, fixing problems and bringing out the best it can be. Can one person look at a particular piece of content from five different perspectives? Perhaps, but I don’t recommend considering all of them at the same time! Let’s take them in order…

Google Hiring Privacy Professional

You may recall the announcement recently about Google’s agreeing to pay a $22.5 million fine because it violated the privacy of users of Apple’s Safari browser. That’s one expensive mistake the search giant doesn’t want to repeat. You can check out the listing for the Data Privacy Engineer, Privacy Red Team if that’s up your alley – or if you’re interested in seeing what Google has learned from its privacy debacle. Privacy Red Team members independently identify, research, and help resolve potential privacy risks across all of our products, services, and business processes in place today,…

Get a Page Count for Your Website

Perhaps a better question to ask is this: how do you know that Google has crawled and indexed all of your website’s pages? If you’re a little guy, that’s easy; you can count that high. But those with bigger sites can easily lose track, as Mike Moran points out. And if you don’t at least have some kind of an estimate for the number of pages on your website, you don’t know if the search engines left any of them out of their indexes – or, indeed, just how many didn’t make it in. I’ve been working at SEO Chat now for nearly eight years, and I can’t begin to even guess how many pages we encompass. …

Server Location as Local Ranking Factor

With that in mind, it’s not surprising that this question should get asked on our SEO Chat forums. You can read the thread and join the conversation if you’re interested. The answer, in this case, seems to be a definite yes, if two Matt Cutts videos available on YouTube are any indication. Search for What impact does server location have on web rankings? on YouTube (without the quotes) and you’ll spot the videos pretty quickly. Of course, that answer raises other questions. The first question is, why should your web server’s location affect your ranking in Google? The search engine tends t…

Google Acquires Frommer`s Travel Guides

Terms for the deal were not disclosed, though the Wall Street Journal claimed that Google paid around $25 million for the travel guide firm, citing a person briefed on the deal as its source. The WSJ also reported that Google wanted the business to help it attract more advertising dollars tied to online-travel bookings and local-business information. How would this work? Google could show Frommer’s travel guide content in its search results – it owns the content now, after all – and sell travel-related ads against the content. Google could also use the content to create tools to help user…

Squidoo Lenses: Worthwhile for SEO?

That’s a question that came up recently on our SEO Chat forum; you can check out the thread yourself. It got a lot of our members talking. So what’s the consensus? As you’d expect, it’s complicated. Many Squidoo links are nofollow. Because of this, they’re not going to pass link juice to your website, so they won’t help your ranking in Google. Now this doesn’t automatically mean your links in Squidoo will be nofollowed; the site seems to use some kind of algorithm to determine whether it will make your links nofollow or dofollow, and whether your lens will be featured. Does this mean that S…

Bing Team Builds Apps, Too

According to Mary Jo Foley, writing for CNET, the main focus of these developers is the Windows 8 tablet, Windows Phones, and the Xbox gaming console. Their applications often include Bing and MSN data and elements. If you’ve checked out Windows 8 and seen some of the interesting apps that come with it, you’ve probably seen their work. So what kinds of applications are we talking about? They cover news, travel, finance, weather, sports, and maps. In short, these are quintessential search-related apps, so it’s only natural that a team working in the same department as a search engine would cre…