Warning: mysql_real_escape_string(): Access denied for user ''@'localhost' (using password: NO) in /home/cape/public_html/wp-content/plugins/statpress/statpress.php on line 1191

Warning: mysql_real_escape_string(): A link to the server could not be established in /home/cape/public_html/wp-content/plugins/statpress/statpress.php on line 1191

Warning: mysql_real_escape_string(): Access denied for user ''@'localhost' (using password: NO) in /home/cape/public_html/wp-content/plugins/statpress/statpress.php on line 1194

Warning: mysql_real_escape_string(): A link to the server could not be established in /home/cape/public_html/wp-content/plugins/statpress/statpress.php on line 1194

Warning: mysql_real_escape_string(): Access denied for user ''@'localhost' (using password: NO) in /home/cape/public_html/wp-content/plugins/statpress/statpress.php on line 1197

Warning: mysql_real_escape_string(): A link to the server could not be established in /home/cape/public_html/wp-content/plugins/statpress/statpress.php on line 1197
September | 2012 | Cape Coral Internet Services

Monthly Archives: September 2012

Malware Recovery: What to Do When Google Says You`ve Been Hacked

No, your staff didn’t mess up the page or fumble the server, your site was compromised. Through various methods, a hacker has accessed your website, uploaded malicious code and skipped out. Now, your visitors may get their computers infected and your search engine rankings might be at risk. So, what do you do? Continue reading; let’s study the psychology and reasoning of such attacks. What is a site hack? Why does it happen? This might be a pretty obvious question. Why would somebody install malware or a virus on a website/computer? Ninety percent of the time it’s for financial gain. Ten perc…

ICM Registry Launches XXX Search Engine

Unlike searching for erotic content in Google, however, Search.xxx lets users search only those sites that end in .xxx. This particular global top-level domain, just approved by ICANN in March of last year, has been designated for adult-themed content. The general public began registering .xxx TLDs for their websites in December 2011. As you might guess, ICM Registry administers the .xxx TLD. The Search.xxx search engine differs in another important way from Google: its goal isn’t to make money with ads – not directly, anyway. The registry’s plan involves driving traffic to the search engine. …

Google Can Read Dynamic FAQs

This question came up in an SEO Chat forums thread recently. Dynamic FAQ pages list all of the questions in their default state, but none of the answers. When a user clicks on the question, the page opens up at that point, and the answer to the question scrolls down neatly. It’s a nice feature for users. It means they aren’t confronted with a wall of text. Because of this, it’s easier for them to find the answer to their one question without having to hunt through a lot of other questions and answers. So from a human usability perspective, dynamic FAQs are a great idea. But what about from a…

All Links Cost Something

It’s inevitable, I suppose, that those who’ve just discovered SEO – or even those who’ve been at it for a while – will wonder what’s wrong with paid links. They’ll even ask about it in our SEO Chat forums, as you can see at the link. The first point that comes to mind, of course, is that paid links purchased in order to manipulate your standing in Google’s SERPs are explicitly against the search engine’s terms of service. Period. If you want to pay for a link on a website just because its traffic might be interested in what you have to offer, that’s different. Say you restore and sell muscle …

Pay Per Click: It`s Full of Math

The topic of when one should try a pay-per-click marketing campaign comes up on SEO Chat from time to time; you can check out the most recent thread on the subject. It’s not an easy question to answer. Forum regular Crimson Penguin notes that, with Google AdWords, you can get increased traffic and sales from a good PPC campaign – and just as importantly, from an SEO’s perspective, you get a large amount of data that is also highly measurable. Crimson Penguin goes on to state that I would always suggest using PPC advertising if it makes sense financially for a business. If a company can aff…

Tie Your Marketing Initiatives Together

I’m not talking about achieving some kind of Zen-like state, but if you like the idea that you may not need to worry about your rank in Google, you should take a step back from your business and look at it as a whole. What products or services do you offer? Who is your target market? How do they use your products or services? How do your products or services fit into the rest of their lives? And, perhaps most importantly: where do they hang out and relax in a way that they’d be receptive to your message? Once you answer these questions, you’ll get a better picture of how you can generate leads…

Limiting Keywords Limits Your Traffic

Nick Stamoulis, writing for Search Engine Guide, notes that he runs into that situation all the time. A client wants to rank number one in Google for a particularly competitive keyword because that’s where the money is. He tells them that it may be a good long-term goal, but with the level of competition they face, they should consider trying to rank for other, related terms. They’re less competitive (and therefore less lucrative), but still offer good potential. More often than not, the client comes back saying they just want to rank for that one competitive, money-making term, and don’t un…

Creating Link Bait: Do a Little Brainstorming

This subject came up recently on our SEO Chat forums when one of our members sought some help with building link bait for a client in a rather industrial line of work. The company in question offers wholesale goods in the electrical field. How, exactly, does one make home wiring interesting? What kind of electrifying material could this SEO use for link bait? Answers from other members came lightning fast. Respected forum member Egol pointed out that his best resource was his own client. What are their customers’ most frequently asked questions? What are some of the funniest stories involving …

Beware of SEO Scammers

The latest scammer worthy of note may not have hit the newspapers with the force that JC Penney’s mistake did early last year, but it seems to have caused a lot more pain on a personal level for those who were taken in. The short version of this story, like Penney’s, is all about link building, with one big difference: the guy collecting the money for the service never came through – and he mostly didn’t give refunds to angry customers, either. The story came up for discussion on our SEO Chat forums. Understand, though, that the scammer himself DIDN’T appear on our forums. As one of our fearle…

Promoting a Local Business Website

This topic comes up all the time on the SEO Chat forums. In fact, we offer an entire subforum on local search techniques, and you can find also find a variety of threads in other parts of the forum that deal with issues for essentially locally-based websites. Perhaps one of the biggest differences between promoting a website for a local business and doing the same thing for a national firm or brand involves link building. As noted in this recent thread, when you’re starting a new local-based business, figuring out where to get your links from can be a challenge. The good news is that link buil…