Monthly Archives: November 2013

You Gotta Read This One!

Congressman Trey Radel Shouldn’t Apologize For Using Cocaine

http://www.businessinsider.com Thu, 21 Nov 2013 05:01:45 GMT

Drugs should be legal, and Trey Radel doesn’t owe us an apology for using them.

Read more …

FBI Meets With Cape Councilman

FBI meets with Cape Coral City Councilman – Wink TV

http://www.winknews.com Wed, 13 Nov 2013 21:42:14 GMT

CAPE CORAL, Fla.- The FBI spent the day meeting with a Cape Coral City Councilman. Councilman Chris Chulakes-Leetz said he was interviewed by the FBI this morning at City Hall, in regards to a land purchase the City made back in 2012. 

City Council approved city staff taking part in a county auction for 491 parcels of land in Cape Coral. The properties spanned 652 acres across the northwest section of the city. Cape Coral city officials bid $13,080,100 to beat the next highest bid of $10 million.

At the time, WINK News was told the land would be useful in the upcoming Utilities Expansion Project. Now, WINK News is working to find out exactly why the FBI is interested in the deal.

Councilman Chulakes-Leetz said he cannot comment.

Cape Winners Ready To Go

Cape Coral election Day victors ready to get down to business – The News-Press

http://news.google.com Fri, 08 Nov 2013 19:35:32 GMT

Cape Coral election Day victors ready to get down to businessThe News-PressNewly elected officials in Cape Coral can put away their campaign slogans. It’s time to cut the cake, pass the gavel and get down to city business. The newly minted City Council will have a variety of issues to tackle in the coming months, many of …Samuel Donato WeinsteinCape Coral Daily BreezeElection Day resultsNBC2 Newsall 33 news articlesᅠ»

Read more …

 

 

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Bing and Google Suggest for Personal Reputation Management

Both Google and Bing have autosuggest, and it is a feature I think we tend to take for granted now. I know that I even cater my search terms when using either engine based on what comes up as a suggestion. It feels completely natural to do so, even though it is a relatively new feature. I barely remember a few years ago when you have to do the search and rely on a possible correction just in case you got it wrong.

For professionals and business owners, this feature offers something a little bit different. You can actually check these suggestions and use them to help direct your reputation management. You can even help to form what others think about your brand or yourself using the same methods. How useful is that?

When The Suggestions Are Bad

I have seen some pretty funny auto-suggestions in the past. If you put “McDonalds is” into Google, the first three suggestions are “bad”, “gross” and “bad for you”. That is hardly a good view into the positives of the company, and I have seen much worst examples.

On the other hand, when you just put in “McDonalds” you get “menu”, “secret menu” and “dollar menu”. Which are much better and show that they have been able to mostly manage their reputation on the search engine. People are way more likely to see those suggestions than the first ones I cited.

If you have noticed that negative (or at least non-beneficial) search results are the first offered when you put in your brand name, you may have a problem. This can actually hurt traffic and the overall reputation of yourself or your company. That isn’t what anyone wants.

On the other hand, this information can open your eyes on some burning issues with your site usability (for example, people desperately searching [your business name + how to upgrade]).

Luckily SEOchat has an awesome tool for you to easily tap into all the Suggest results Google is showing for your brand in whatever combination: Google Suggest tool expand.

Google Suggest

The tool also supports Bing, Youtube and Amazon.

Fixing The Issue

The first thing you need to do is make sure you are not generating biased results. If you are signed into a Google account when you do the search, it is going to base things partially on any biased information you might have in past results or web browsing. Once you are signed out, or using incognito mode, you are ready to begin.

Doing the search should give you an idea of what it is you need to focus on. If you aren’t getting the direction to official sites, you should focus on spending more money for PPC in Google Adwords. If you are getting negative or insulting search suggests, you should focus on getting positive reviews and mentions on other people’s websites. Sites like BusinessProfiles.com and Cyfe may help getting additional listings.

The final influence for these suggestions are other people’s searches. But you have no real way to direct their search behavior, and trying would be pointless. Instead, focus on what you can easily control, like the three methods above.

What About Bing?

You might notice that I focused very much on Google in the information above. That is because working for the one – which is more extensive out of the two search engines – will inevitably have an effect on your results in Bing. You are basically going to need to take the same steps, so doing them for the more popular engine makes more sense.

Besides, Bing (sadly) has a long way to catch up with Google when it comes to google Suggest. Right now their results are very weak.

Have some tips on reputation management through autosuggest features on Google and Bing? Let us know in the comments.

Author information

The post Bing and Google Suggest for Personal Reputation Management appeared first on SEO Chat.

Bing and Google Suggest for Personal Reputation Management

Both Google and Bing have autosuggest, and it is a feature I think we tend to take for granted now. I know that I even cater my search terms when using either engine based on what comes up as a suggestion. It feels completely natural to do so, even though it is a relatively new feature. I barely remember a few years ago when you have to do the search and rely on a possible correction just in case you got it wrong.

For professionals and business owners, this feature offers something a little bit different. You can actually check these suggestions and use them to help direct your reputation management. You can even help to form what others think about your brand or yourself using the same methods. How useful is that?

When The Suggestions Are Bad

I have seen some pretty funny autosuggestions in the past. If you put “McDonalds is” into Google, the first three suggestions are “bad”, “gross” and “bad for you”. That is hardly a good view into the positives of the company, and I have seen much worst examples.

On the other hand, when you just put in “McDonalds” you get “menu”, “secret menu” and “dollar menu”. Which are much better and show that they have been able to mostly manage their reputation on the search engine. People are way more likely to see those suggestions than the first ones I cited.

If you have noticed that negative (or at least non-beneficial) search results are the first offered when you put in your brand name, you may have a problem. This can actually hurt traffic and the overall reputation of yourself or your company. That isn’t what anyone wants.

On the other hand, this information can open your eyes on some burning issues with your site usability (for example, people desparately searching [your business name + how to upgrade]).

Luckily SEOchat has an awesome tool for you to easily tap into all the Suggest results Google is showing for your brand in whatever combination: Google Suggest tool expand.

Google Suggest

The tool also supports Bing, Youtube and Amazon.

Fixing The Issue

The first thing you need to do is make sure you are not generating biased results. If you are signed into a Google account when you do the search, it is going to base things partially on any biased information you might have in past results or web browsing. Once you are signed out, or using incognito mode, you are ready to begin.

Doing the search should give you an idea of what it is you need to focus on. If you aren’t getting the direction to official sites, you should focus on spending more money for PPC in Google Adwords. If you are getting negative or insulting search suggests, you should focus on getting positive reviews and mentions on other people’s websites. Sites like BusinessProfiles.com and Cyfe may help getting additional listings.

The final influence for these suggestions are other people’s searches. But you have no real way to direct their search behavior, and trying would be pointless. Instead, focus on what you can easily control, like the three methods above.

What About Bing?

You might notice that I focused very much on Google in the information above. That is because working for the one – which is more extensive out of the two search engines – will inevitably have an effect on your results in Bing. You are basically going to need to take the same steps, so doing them for the more popular engine makes more sense.

Besides, Bing (sadly) has a long way to catch up with Google when it comes to google Suggest. Right now their results are very weak.

Have some tips on reputation management through autosuggest features on Google and Bing? Let us know in the comments.

Author information

Ann Smarty

Community Manager at Internet Marketing Ninjas

Ann Smarty is the pro blogger and guest blogger, social media enthusiast.

The post Bing and Google Suggest for Personal Reputation Management appeared first on SEO Chat.

10 Blogs To Follow For Content Marketing Advice

Content is the primary tool for marketing in the world today. Even when looking at other styles, it often veers off into content in one way, or another. Social media, for example, requires content to drive engagement, as does more direct advertising, media marketing, ect. You have to have something to show your audience on the web that captures their attention and holds it long enough to get your message across.

While the general principles behind content are not changing, everything adapts. Trends, different methods of content creation, curation, new social sites and more present a challenge to those trying to stay on top.

It can be helpful to have experts to turn to. These ten blogs are must follow sites for anyone wanting content marketing advice, direction or just general information.

1. Alltop Content Marketing

Alltop Content Marketing

Alltop is a news site that gathers up the latest in a number of industries and gives you an up to date look at what is going on. They have a content marketing section that posts updates from various popular websites, several of which are on this list below. It is a helpful aggregator for those who want to keep up with what is brand new.

2. Content Marketing Institute

Content Marketing Institute

This site is more than just a blog. They are a major brand that holds or takes part in events around the world, employs specialists who offer their unique perspective on the topic of content marketing, and even publish a magazine. They have some very helpful how-to guides for getting started in content marketing, and narrowing your focus to more specific areas like data measurement and conversation.

3. Copyblogger

Copyblogger

Another industry powerhouse, Copyblogger offers webinars, ebooks, seminars, forums, and their writers are frequently seen at conferences on the topic of marketing and copywriting. They also have a large collection of regularly published articles that are worth following, in addition to their actual blog.

4. MyBloGuest blog

SEO Smarty

One (guest) blogging tip a week. MBG runs weekly Twitter chats and then publish shat scripts weekly on a blog – that means tons of useful information on content marketing each week.

5. Post Advertising

Post Advertising

This blog is about the world post-advertising, as a new form of promotion grows from the ashes. They have interesting categories, such as Advertising Is Dead and Broadcast Is Shrinking. You can get valuable advice here on how to market various industries through what is now offered on the web.

6. Web Ink Now

Web Ink Now

Whether you want to learn more about markerting, leadership or both, Davic Meerman Scott has you covered with his blog on each. Content is key, in his opinion, and he talks about how to make the most of it in every way.

7. Marketing Interactions

Marketing Interactions

This blog has a content marketing focus, but most of their work is aimed at B2B rather than B2C. Learn to start and continue a conversation that properly engages and leads to affiliations and more.

8. Sparksheet

Sparksheet

Here you will find ‘good ideas’ to implement in not only your content strategy, but your overall marketing and media. Learn latest trending methods of marketing and what is just emerging. Get better at establishing yourself as an authority. Learn to properly communicate with others.

9. Idea Launch

Idea Launch

This is a content specific blog that is part of a larger network launched by the same group. LifeTips, WriterAccess and Designer Access are all also a part. Their mission is to take you from the initial sparked idea into a full data formed plan of action, and then to a result. It applies this process to content, marketing (B2B), social media, infographics, general technology and more. They have a great Tips and Advice section.

10. Conversation Agent

Conversation Agent

Learn how to make a more cohesive and beneficial marketing plan with strategist Valeria Maltoni. She does not limit her topics to content marketing, though that is included along with the rest.

Do you know of any blogs that are good for content marketing tips? Let us know in the comments.

Author information

The post 10 Blogs To Follow For Content Marketing Advice appeared first on SEO Chat.

10 Blogs To Follow For Content Marketing Advice

Content is the primary tool for marketing in the world today. Even when looking at other styles, it often veers off into content in one way, or another. Social media, for example, requires content to drive engagement, as does more direct advertising, media marketing, ect. You have to have something to show your audience on the web that captures their attention and holds it long enough to get your message across.

While the general principles behind content are not changing, everything adapts. Trends, different methods of content creation, curation, new social sites and more present a challenge to those trying to stay on top.

It can be helpful to have experts to turn to. These ten blogs are must follow sites for anyone wanting content marketing advice, direction or just general information.

1. Alltop Content Marketing

Alltop Content Marketing

Alltop is a news site that gathers up the latest in a number of industries and gives you an up to date look at what is going on. They have a content marketing section that posts updates from various popular websites, several of which are on this list below. It is a helpful aggregator for those who want to keep up with what is brand new.

2. Content Marketing Institute

Content Marketing Institute

This site is more than just a blog. They are a major brand that holds or takes part in events around the world, employs specialists who offer their unique perspective on the topic of content marketing, and even publish a magazine. They have some very helpful how-to guides for getting started in content marketing, and narrowing your focus to more specific areas like data measurement and conversation.

3. Copyblogger

Copyblogger

Another industry powerhouse, Copyblogger offers webinars, ebooks, seminars, forums, and their writers are frequently seen at conferences on the topic of marketing and copywriting. They also have a large collection of regularly published articles that are worth following, in addition to their actual blog.

4. MyBloGuest blog

SEO Smarty

One (guest) blogging tip a week. MBG runs weekly Twitter chats and then publish shat scripts weekly on a blog – that means tons of useful information on content marketing each week.

5. Post Advertising

Post Advertising

This blog is about the world post-advertising, as a new form of promotion grows from the ashes. They have interesting categories, such as Advertising Is Dead and Broadcast Is Shrinking. You can get valuable advice here on how to market various industries through what is now offered on the web.

6. Web Ink Now

Web Ink Now

Whether you want to learn more about markerting, leadership or both, Davic Meerman Scott has you covered with his blog on each. Content is key, in his opinion, and he talks about how to make the most of it in every way.

7. Marketing Interactions

Marketing Interactions

This blog has a content marketing focus, but most of their work is aimed at B2B rather than B2C. Learn to start and continue a conversation that properly engages and leads to affiliations and more.

8. Sparksheet

Sparksheet

Here you will find ‘good ideas’ to implement in not only your content strategy, but your overall marketing and media. Learn latest trending methods of marketing and what is just emerging. Get better at establishing yourself as an authority. Learn to properly communicate with others.

9. Idea Launch

Idea Launch

This is a content specific blog that is part of a larger network launched by the same group. LifeTips, WriterAccess and Designer Access are all also a part. Their mission is to take you from the initial sparked idea into a full data formed plan of action, and then to a result. It applies this process to content, marketing (B2B), social media, infographics, general technology and more. They have a great Tips and Advice section.

10. Conversation Agent

Conversation Agent

Learn how to make a more cohesive and beneficial marketing plan with strategist Valeria Maltoni. She does not limit her topics to content marketing, though that is included along with the rest.

Do you know of any blogs that are good for content marketing tips? Let us know in the comments.

Author information

The post 10 Blogs To Follow For Content Marketing Advice appeared first on SEO Chat.

Cape Coral Incumbents All Lose!

Cape Coral voters fed up, all incumbent candidates shown the door!
The rest should take a hint…

Sawicki beats Sullivan with 100% of votes counted – The News-Press

http://news.google.com Wed, 06 Nov 2013 02:12:27 GMT

Fort Myers Beach ObserverSawicki beats Sullivan with 100% of votes countedThe News-PressThe Lee County Supervisor of Elections has published 100 percent of the vote in Cape Coral and Fort Myers municipal elections, and Marni Sawicki bested incumbent Cape Mayor John Sullivan. Sawicki led Sullivan by 113 votes – 8,010 to 7,897 – or 50.36ᅠ…Incumbents out – Sawicki, Burch, Leon, Williams winCape Coral Daily BreezeElection Day resultsNBC2 NewsResults of Election Day 2013 bring changes to SWFLWink NewsMarco Island Sun Timesᅠ-Fort Myers Beach Observerᅠ-WZVN-TVall 14 news articlesᅠ»

Burch returns to council, captures District 1 post – Cape Coral Daily Breeze

http://news.google.com Wed, 06 Nov 2013 05:41:56 GMT

Cape Coral Daily BreezeBurch returns to council, captures District 1 postCape Coral Daily BreezeJim Burch was the top vote-getter in the Cape Coral City Council District 1 race, scoring 54.91 percent of the total votes cast – 8,376 votes – during Tuesday’s general election. In September, Burch earned the top spot in the primary by taking home 57 …Williams upends McGrail to take District 6 spotFort Myers Beach Observerall 2 news articlesᅠ»

Latest Cape News – Monday

Latest Cape Coral News

Road paving begins today in Cape Coral after 40 years – Wink News

http://news.google.com Mon, 04 Nov 2013 21:45:08 GMT

Road paving begins today in Cape Coral after 40 yearsWink NewsCAPE CORAL, Fla. – Monday morning the city of Cape Coral will begin a road paving project more than 40 years in the making. At 9:30 a.m., work will start on roads in the Freedom Acres area. City Council members will be joined by City Manager Johnᅠ…Cape Coral Council to address myriad issues todayThe News-Pressall 4 news articlesᅠ»

Early voting begins in Fort Myers and Cape Coral – Marco Island Sun Times

http://news.google.com Mon, 04 Nov 2013 13:28:49 GMT

Early voting begins in Fort Myers and Cape CoralMarco Island Sun TimesEarly voting starts today in Lee County for residents of Fort Myers and Cape Coral. The period will last through Saturday. The general election will take place on Nov. 5. Here are some details you should know if you’re participating in early voting …Five things to know this week in Southwest FloridaLehigh Acres News Starall 4 news articlesᅠ»

New News

Coffee shop featuring scantily-clad baristas opens in Cape Coral – The News-Press

http://news.google.com Fri, 04 Oct 2013 22:49:40 GMT

 Coffee shop featuring scantily-clad baristas opens in Cape CoralThe News-PressBaristas opens first Cape Coral location: Women costumed in lingerie and sexy pajama wear opened the first Southwest Florida location of Baristas, a Seattle-based coffee chain, at 403 Cape Coral Parkway. By Yvonne Ayala McClellan/news-press.comᅠ…Baristas Florida, Cape Coral Opens for BusinessGlobeNewswire (press release)all 4 news articlesᅠ»

Cape Coral’s Farmer’s Market opens for a new season – The News-Press

http://news.google.com Fri, 18 Oct 2013 17:55:09 GMT

Cape Coral’s Farmer’s Market opens for a new seasonThe News-PressOn the 1st and 3rd Saturday’s from November through April, the Cape Coral Antique & Craft Market joins the Farmers Market offering creative and clever hand-made crafts, antiques, collectibles and more. For the second year, The Cape Coral Farmers …Farmers’ Market opens for 20th year SaturdayCape Coral Daily Breezeall 4 news articlesᅠ»