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February | 2014 | Cape Coral Internet Services

Monthly Archives: February 2014

Google Suggest – A Pretty Good Overview

Ist it a suggestion or Google Suggest? Take a look at this article and make up your mind for yourself.

A Beginner’s Guide to Google Suggest For Marketers and SEO – Search Engine Journal

http://news.google.com Tue, 25 Feb 2014 13:38:43 GMT

Google Suggest is the name of Google’s auto-complete function. If a user enters a letter or a word in Google’s search field, they are automatically shown associated terms in a dropdown menu. These suggestions are generated based on the most frequentlyᅠ…

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Keywords In Your Articles – How To

This article by Jon Rognerud explains the basics on adding keywords within your posts and articles. Of particular note is his “Copyrighting Tips”. Make sure you take special note of this…FS

How to Seamlessly Include Keywords in Your Web Content – Entrepreneur

http://news.google.com Tue, 18 Feb 2014 17:09:30 GMT

In his book Ultimate Guide If you’re a newbie to internet marketing, you might be wondering, “What the heck is keyword optimization?” It sounds more complex than it is. Basically, keyword optimization is making sure your content contains enough instances of your keywords, which are words or phrases commonly used in search engines to find what you offer. For example, if you’re selling real estate in Florida, your keywords may be “florida real estate,” “jacksonville florida real estate,” “orlando homes for sale,” “palm beach houses for sale,” etc.

You can find keywords by using keyword research tools and analyzers. This is software that tells you each of the combinations used with a particular keyword, along with how many times the original keyword and its combinations have been used. You can either use paid keyword analyzers, or you can use the popular Google keyword research tool, which is offered for free in the Google AdWords toolset.

How do you use a keyword analyzer tool? They’re all the same: You enter in the desired keyword and are given a list of results. Paid keyword analyzers return more specific results, while free ones return more basic information. If you find that your keyword receives a lot of visitors–from 20,000 to 30,000 visitors a month for exact matching terms as a minimum–these are the keywords you may want to consider as part of your keyword optimization strategy.

Read more: http://www.entrepreneur.com/article/231333#ixzz2uEuI7Tmi

 

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Another Great Post On SEO on Forbes.com

Here are 9 elements. How many more can you come up with? If you are running SEO for your website, please read this article. It makes alot of sense.

The 9 On-Page SEO Elements You Need In 2014 – Forbes

http://news.google.com Thu, 20 Feb 2014 19:01:10 GMT

With so many significant changes in the world of SEO over the past year, it can be hard for non-SEO professionals to keep track of what’s still relevant and what isn’t. Fortunately, while Google completely replaced their previous algorithm with …5 Killer Marketing Strategies Your Competition Isn’t Using…YetMarketing LandRight vs. Wrong: How Google Plays a Major Part in Online Reputation …Promotion World (press release)all 3 news articlesᅠ&raqu …

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Some SEO Basics

A Basic Primer on Search Engine Optimization (SEO) From The Huffington Post

5 Key SEO Metrics Explained – Huffington Post

http://news.google.com Thu, 13 Feb 2014 22:58:53 GMT

Potential search marketing clients will often call in and start the conversation by saying, “I want my business to rank number one on Google, can you help me?” Ranking number one is the primary focus of every business owner when it comes time to discuss search engine optimization. It is the wrong approach for several reasons, as top rankings alone will not always result in record breaking profits and ROI. There are many other SEO metrics that should be considered along with the rankings that work together to create a profitable SEO campaign.

1. Keyword Rankings

As mentioned above, this is what the majority of business owners concentrate on when they discuss a SEO objective. Everyone wants top rankings, but just getting a website to the top spot for specific keywords doesn’t automatically result in revenue pouring in. Ranking number one for keywords that don’t result in conversions and sales is completely useless. It sounds good on paper, but ranking on top for a keyword that isn’t generating revenue provides zero benefit for the business.

This is why a very well thought out search engine optimization strategy is key. Blindly attempting to rank for keywords is a very expensive mistake. It needs to be developed and executed with predetermined conversion and revenue goals that make it profitable and worth the effort.

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Google Promoting Certain Pages – See How…

An interesting article partially explaining how to increase the exposure of certain pages of your website. 

Lessons From Google On Optimizing Your SEO – Search Engine Land

http://news.google.com Mon, 17 Feb 2014 14:22:29 GMT

Dan Cobley, Google UK’s Managing Director, recently revealed that Google’s infamous 2007 “50 Shades of Blue” experiment involving ad links in Gmail increased revenue by $200 million a year. These results switched the balance of power from design-driven to engineering data-driven decisions, and famously led Google’s top designer, Doug Bowman, to ultimately to resign in frustration.

Search professionals have since observed and reported hundreds of UI experiments, and the search engine results page has gone through dozens of iterations since the days of 10 blue links.

Universal Search, embedded local with the 3-pack, 5-pack and 7-pack variations, rich snippets, authorship, the knowledge graph, and of course the carousel have all become part of the SEM lexicon. You can be confident that all of these changes were A/B (or multivariate) tested and vetted against some conversion goal.

So what does this have to do with SEO?

How Does Google Measure A Conversion From Organic?

If every change to the presentation layer is driven by conversion optimization, it is reasonable to assume that organic rankings are also informed by the same approach. The dilemma is that we do not know what criteria Google is using to measure a “conversion” out of organic results.

The first concrete example of Google using user data to influence SERPs appears in 2009, when Matt Cutts revealed that Google site links are partially driven by user behavior. This tidbit surfaced during a site clinic review of Meijer.com at SMX West when he noted that their Store Locator is buried in their primary navigation, but that it is a popular page “because it appears in your site link.”

The Meijer Store Locator is the top choice in the site links, despite the fact that it is still buried in the global navigation and the page is essentially devoid of content.

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“Ladies Let’s Go Fishing” Back in Matlacha Again

This is a great event! I fished six ladies last year. We had a great time and caught a bunch of fish; ladyfish, redfish, snook, and trout. Come out in the afternoon and check out the catch!

‘Ladies, Let’s Go Fishing!’ University Series returning to Matlacha – Pine Island EagleLLGF

http://news.google.com Wed, 12 Feb 2014 19:07:14 GMT

The award-winning “Ladies, Let’s Go Fishing!” University Series will return to Matlacha March 8-9 at Matlacha Community Park. “We have chosen to host our Gulf Coast event at Matlacha – a beautiful part of the state with bountiful fishing,” said founder …and moreᅠ»

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Art Walk Happening On Saturday. Check it out!

 

The Art Walk is always a fun way to spend the day in Cape Coral. Read all about it in this article from the Cape Coral Breeze Newspaper website.

 

All Walks of Art Fest Saturday – Cape Coral Daily Breeze

 

http://news.google.com Fri, 14 Feb 2014 03:25:24 GMT

 

Circus Arts United, which held its first arts festival in April 2013 at the Tiki Hut, makes its debut this weekend as a full blown street festival in downtown Cape Coral.”We have outgrown our second location indoors at the Italian American Club,” said creative director Andrea Guerrero. “We maxed out with 1,600 people and took the past two months off to bring it to the streets.”

 

The All Walks of Art Festival makes its debut on Southeast 47th Terrace between Vincennes Boulevard and Southeast 10th Place from 4 to 11 p.m. on Saturday. More than 50 artists will be creating and displaying their art work along with full bar and food vendors. Six live bands and a DJ will be providing musical entertainment for everyone’s pleasure.

 

A 10-person Cirque Fire Troupe will give two live performances during the festival. There’s also a skateboard exhibition with ramps and rails plus a and magicians.

 

Kids will enjoy the performances as well as a 30-foot community chalk drawing on the street in which they can participate with direction from artist Michael Nunnink.

 

– See more at: http://www.cape-coral-daily-breeze.com/page/content.detail/id/538505/All-Walks-of-Art-Fest-Saturday.html?nav=5011#sthash.gU9B2UAJ.dpuf

 

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English: The monument in the median of Cape Co...

 

 

 

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Comcast Buying Time Warner

Holy Cow! Get ready to pay more and have less choices. What ever happened to “No Monopolies”?

ComcastComcast to buy Time Warner Cable for $45 billion – USA TODAY

http://news.google.com Thu, 13 Feb 2014 04:18:10 GMT

Comcast agreed to buy Time Warner Cable for $45 billion Wednesday night, swooping in to top a bid by Charter Communications to merge the nation’s top two cable companies in a huge media deal, according to a person familiar with the matter.

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Cape’s Mayor Sawicki in DC About Insurance Rates

This definitely needs to happen! Local officials finally in DC trying to lower our rates.

Flood insurance issue gets earful from officials – Fort Myers Beach Observer

http://news.google.com Wed, 12 Feb 2014 06:47:38 GMT

Six Southwest Florida officials are in Washington D.C. to speak with national legislators about delaying flood insurance rate hikes. Fort Myers Beach Mayor Alan Mandel and Lee County Commissioner Larry Kiker, a Beach resident, are among the localᅠ…Government Notebook: Southwest Florida mayors head to DC to talk policiesThe News-Pressall 94 news articlesᅠ»

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How To Setup WordPress

BloggingHere’s a good beginners article detailing how to setup WordPress. This looks like it will be a series of articles so we will follow it.

A blogger’s guide to setting up a WordPress site: the first few steps – Econsultancy (blog)

http://news.google.com Mon, 10 Feb 2014 14:13:30 GMT

A blogger’s guide to setting up a WordPress site: the first few stepsEconsultancy (blog)This is the first in a series of posts discussing how to set up and run a WordPress blog from a relatively experienced expert, which will feature many helpful and hopefully relevant tangents. Firstly I should reveal a little bit of background about …

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