Both Google and Bing have autosuggest, and it is a feature I think we tend to take for granted now. I know that I even cater my search terms when using either engine based on what comes up as a suggestion. It feels completely natural to do so, even though it is a relatively new feature. I barely remember a few years ago when you have to do the search and rely on a possible correction just in case you got it wrong.
For professionals and business owners, this feature offers something a little bit different. You can actually check these suggestions and use them to help direct your reputation management. You can even help to form what others think about your brand or yourself using the same methods. How useful is that?
When The Suggestions Are Bad
I have seen some pretty funny auto-suggestions in the past. If you put “McDonalds is” into Google, the first three suggestions are “bad”, “gross” and “bad for you”. That is hardly a good view into the positives of the company, and I have seen much worst examples.
On the other hand, when you just put in “McDonalds” you get “menu”, “secret menu” and “dollar menu”. Which are much better and show that they have been able to mostly manage their reputation on the search engine. People are way more likely to see those suggestions than the first ones I cited.
If you have noticed that negative (or at least non-beneficial) search results are the first offered when you put in your brand name, you may have a problem. This can actually hurt traffic and the overall reputation of yourself or your company. That isn’t what anyone wants.
On the other hand, this information can open your eyes on some burning issues with your site usability (for example, people desperately searching [your business name + how to upgrade]).
Luckily SEOchat has an awesome tool for you to easily tap into all the Suggest results Google is showing for your brand in whatever combination: Google Suggest tool expand.
The tool also supports Bing, Youtube and Amazon.
Fixing The Issue
The first thing you need to do is make sure you are not generating biased results. If you are signed into a Google account when you do the search, it is going to base things partially on any biased information you might have in past results or web browsing. Once you are signed out, or using incognito mode, you are ready to begin.
Doing the search should give you an idea of what it is you need to focus on. If you aren’t getting the direction to official sites, you should focus on spending more money for PPC in Google Adwords. If you are getting negative or insulting search suggests, you should focus on getting positive reviews and mentions on other people’s websites. Sites like BusinessProfiles.com and Cyfe may help getting additional listings.
The final influence for these suggestions are other people’s searches. But you have no real way to direct their search behavior, and trying would be pointless. Instead, focus on what you can easily control, like the three methods above.
What About Bing?
You might notice that I focused very much on Google in the information above. That is because working for the one – which is more extensive out of the two search engines – will inevitably have an effect on your results in Bing. You are basically going to need to take the same steps, so doing them for the more popular engine makes more sense.
Besides, Bing (sadly) has a long way to catch up with Google when it comes to google Suggest. Right now their results are very weak.
Have some tips on reputation management through autosuggest features on Google and Bing? Let us know in the comments.
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The post Bing and Google Suggest for Personal Reputation Management appeared first on SEO Chat.
I was just wondering how can Google get profits by providing us a free researching system. We pay nothing and the google allows us to search free. How does it work??
Thank you
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Just tell how Google got enough money to buy youtube and how the two owner became billionaires?
Thanks for your help.
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Do the people put these ideas into the intranet, where it can be judged by the colleagues. Or is their a committee of some people, which collects the ideas and evaluates them. Or is it quite different?
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Just tell how Google got enough money to buy youtube and how the two owner became billionaires?
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I use google most, my dad said that google is better; but I can’t seem to figure out what the difference is!
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How can I cancel my google adsense account and start all over again. My account is still inactivate?
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Please give me the most simple, easy to understand definition of it because I’m lost.. I’m supposed to do market analysis on my friends/family members for my class, but I don’t even know what it is.
Thanks
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How to best market our shop?
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instead of Marketing in General as a Masters Degree?
I have found places that offer MBA’s in Marketing only, with no majoring in specific aspects of the marketing process.
i want to know abt indust marketing & general methods adopted be a marketing person
and plz any best two methods what r they
Hi,
Im really confused as to what my options are :/ i want to work in fashion as in a personal shoppper, merchandiser etc (not a designer tho) and im doing a marketing degree Bs in college.. is there any way at all to link these 2 :/
Hi ALL
The UK budget was announced this week
How has it or will it affect the “Financial Markets” both in the UK & Abroad
thanks
i need to know about meat market, its structure and general principle of performance in germany, the usa, australia, canada. please help me to get information about this…
I was looking on getting into investing and buying shares, but i have little to no knowledge of them. I was wondering if you guys could tell me the general things about stocks and shares.
From what i understand, i need a broker. Then when i have a broker, i can call them and tell them “10 shares in AAPL” or something related, and they would buy them for me with my money that i gave them. Then the shares sit around and compound annually?
Or should i just buy a book..haha
Thanks in advance.
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i heard that general BBA has more scope.
later someone told me marketing is best.
i am really confused.
What is the implication in the stock market if one of the top contenders will be the US president?