Google’s Panda update has permanently changed the way we do SEO. Rand discusses how Panda updates work and how SEO best practices are having to change to keep up. Learn how to keep your site from being mauled by a Panda. Check out the blog post for the full video transcription: http://www.seomoz.org/blog/how-googles-panda-update-changed-seo-best-practices-forever-whiteboard-friday
http://searchenginewatch.com Fri, 24 Jul 2015 14:34:48 -0700
Last weekend’s Google Panda update is rolling out so slowly and sporadically that industry experts are having a hard time getting a sense of its impact on search. Gary Illyes, Webmaster Trends analyst at Google, announced …
http://searchengineland.com Wed, 22 Jul 2015 14:22:36 -0700
Many of you may not have noticed because this rollout is happening incredibly slowly. In fact, Google says the update can take months to fully roll out. That means that although the Panda algorithm is still site-wide, some of …
Ist it a suggestion or Google Suggest? Take a look at this article and make up your mind for yourself.
http://news.google.com Tue, 25 Feb 2014 13:38:43 GMT
Google Suggest is the name of Google’s auto-complete function. If a user enters a letter or a word in Google’s search field, they are automatically shown associated terms in a dropdown menu. These suggestions are generated based on the most frequentlyﾠ…
This article by Jon Rognerud explains the basics on adding keywords within your posts and articles. Of particular note is his “Copyrighting Tips”. Make sure you take special note of this…FS
http://news.google.com Tue, 18 Feb 2014 17:09:30 GMT
In his book Ultimate Guide If you’re a newbie to internet marketing, you might be wondering, “What the heck is keyword optimization?” It sounds more complex than it is. Basically, keyword optimization is making sure your content contains enough instances of your keywords, which are words or phrases commonly used in search engines to find what you offer. For example, if you’re selling real estate in Florida, your keywords may be “florida real estate,” “jacksonville florida real estate,” “orlando homes for sale,” “palm beach houses for sale,” etc.
You can find keywords by using keyword research tools and analyzers. This is software that tells you each of the combinations used with a particular keyword, along with how many times the original keyword and its combinations have been used. You can either use paid keyword analyzers, or you can use the popular Google keyword research tool, which is offered for free in the Google AdWords toolset.
How do you use a keyword analyzer tool? They’re all the same: You enter in the desired keyword and are given a list of results. Paid keyword analyzers return more specific results, while free ones return more basic information. If you find that your keyword receives a lot of visitors–from 20,000 to 30,000 visitors a month for exact matching terms as a minimum–these are the keywords you may want to consider as part of your keyword optimization strategy.
An interesting article partially explaining how to increase the exposure of certain pages of your website.
http://news.google.com Mon, 17 Feb 2014 14:22:29 GMT
Dan Cobley, Google UK’s Managing Director, recently revealed that Google’s infamous 2007 “50 Shades of Blue” experiment involving ad links in Gmail increased revenue by $200 million a year. These results switched the balance of power from design-driven to engineering data-driven decisions, and famously led Google’s top designer, Doug Bowman, to ultimately to resign in frustration.
Search professionals have since observed and reported hundreds of UI experiments, and the search engine results page has gone through dozens of iterations since the days of 10 blue links.
Universal Search, embedded local with the 3-pack, 5-pack and 7-pack variations, rich snippets, authorship, the knowledge graph, and of course the carousel have all become part of the SEM lexicon. You can be confident that all of these changes were A/B (or multivariate) tested and vetted against some conversion goal.
So what does this have to do with SEO?
How Does Google Measure A Conversion From Organic?
If every change to the presentation layer is driven by conversion optimization, it is reasonable to assume that organic rankings are also informed by the same approach. The dilemma is that we do not know what criteria Google is using to measure a “conversion” out of organic results.
The first concrete example of Google using user data to influence SERPs appears in 2009, when Matt Cutts revealed that Google site links are partially driven by user behavior. This tidbit surfaced during a site clinic review of Meijer.com at SMX West when he noted that their Store Locator is buried in their primary navigation, but that it is a popular page “because it appears in your site link.”
The Meijer Store Locator is the top choice in the site links, despite the fact that it is still buried in the global navigation and the page is essentially devoid of content.
Google Comes Out With Another Bombshell. No More Guest Blogging??
http://news.google.com Mon, 03 Feb 2014 11:44:38 GMT
Guardian Liberty VoiceIs Guest Blogging Dead? Focus on These Link Building Strategies InsteadStreet FightWhile guest blogging used to be a respected link building practice – and still might be okay in some instances – it is now often considered a violation of Google’s quality guidelines. And in the future, Google could penalize websites that accept guest …Link Earning – The New Link Building?Power Retail7 Reasons Why Search Engine Rankings Aren’t Everything: Part 2Search Engine People (blog)al …
More SEO Surveys? You Betcha! How are we supposed to know what is really working??
http://moz.com Tue, 28 Jan 2014 08:15:00 GMT
This year, we broke up our follow-on questions into three major sections: SEO, Social, and Content. Even with the industry’s many new catchphrases, 78% of respondents still reported doing SEO as part of their job. Almost half (49%) reported …
Let’s cut to the chase: no, it didn’t (seeBetteridge’s Law of Headlines). But Search Engine Land tells me the Hummingbird stuff really drives the page views these days, so you only have yourself to blame. 🙂
That said, Google’s Hummingbird algorithm, along with all of the other awesome updates Google has made over the past year, has forced me to reevaluate how I approach a local SEO campaign.
First, some background on Hummingbird: Google wants to do better at matching queries to results, particularly as voice search becomes more popular and people start asking their phones complex questions instead of typing simple searches. According to Danny Sullivan:
Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words.
Danny provides a great local search example to illustrate the change:
“What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.
From Google’s site:
Google+ Pages help you build deeper relationships with customers by sharing your thoughts, links, photos and promotions with the right people at the right times. Want to offer a behind-the-scenes look at your product team in action? Highlight a unique sale? Get live, face-to-face feedback by holding multi-person video chats with customers all over the world? With Google+ Pages, you can share what matters in a way that matters most to your business.
Once you have people on your page, how do you start talking to them? You can use your Stream to post relevant content, including photos and videos, and even engage your followers directly by asking questions that start discussions. You can make your posts public so people can find them using search, or use Circles to tailor specific messages to specific followers.
Hangouts let you set up one-click video conversations with customers and colleagues alike. You can get face-to-face product feedback, help customers solve problems or simply get to know them better, and collaborate with remote colleagues on shared documents in real time — all over high-quality, easy-to-use video chat.
Different people are interested in different parts of your business. Whether it’s breaking news, updates, promotions, links, photos – even talking face-to-face with groups via easy-to-use video chat – Google+ lets you easily share the right things with the right customers.