Search Engine Marketing

Keywords In Your Articles – How To

This article by Jon Rognerud explains the basics on adding keywords within your posts and articles. Of particular note is his “Copyrighting Tips”. Make sure you take special note of this…FS

How to Seamlessly Include Keywords in Your Web Content – Entrepreneur Tue, 18 Feb 2014 17:09:30 GMT

In his book Ultimate Guide If you’re a newbie to internet marketing, you might be wondering, “What the heck is keyword optimization?” It sounds more complex than it is. Basically, keyword optimization is making sure your content contains enough instances of your keywords, which are words or phrases commonly used in search engines to find what you offer. For example, if you’re selling real estate in Florida, your keywords may be “florida real estate,” “jacksonville florida real estate,” “orlando homes for sale,” “palm beach houses for sale,” etc.

You can find keywords by using keyword research tools and analyzers. This is software that tells you each of the combinations used with a particular keyword, along with how many times the original keyword and its combinations have been used. You can either use paid keyword analyzers, or you can use the popular Google keyword research tool, which is offered for free in the Google AdWords toolset.

How do you use a keyword analyzer tool? They’re all the same: You enter in the desired keyword and are given a list of results. Paid keyword analyzers return more specific results, while free ones return more basic information. If you find that your keyword receives a lot of visitors–from 20,000 to 30,000 visitors a month for exact matching terms as a minimum–these are the keywords you may want to consider as part of your keyword optimization strategy.

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