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Seo | Cape Coral Internet Services

SEO

Search Engine Optimization

Cover The Basics of SEO With This Book

SEO 2016: Learn Search Engine Optimization

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Author:R L Adams

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Manufacturer:CreateSpace Independent Publishing Platform

SEO 2016 :: Learn Search Engine Optimization A Comprehensive Must-Have Guide to SEO in Today’s Competitive Search Environment Do you have what it takes to rank your site at the top of Google’s search results? Have you been frustrated by the level of difficulty posed in competing with other well-established websites for the those coveted first-page listings? Well, did you know that there are over 200 ranking factors involved in Google’s current search algorithm? Yes, over 200. It’s certainly …

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Check Out This Great Read On SEO.

SEO 2014 & Beyond: Search engine optimization will never be the same again!

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Author:Dr. Andy Williams

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If the SEO book/course you are putting your faith into was written before September 2012, then you could be following advice that will get your site penalized, or even removed from Google. Google made massive changes in 2011, but even more significant changes in 2012. Strategies taught as best principles in early 2012 are now considered “black hat” or just plain risky in 2013. SEO 2013 & Beyond will tell you what you can do and what you cannot. Let’s look at what happened. On February 11th, 2011, Google dropped a bombshell on the SEO community when they released the Panda update. Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google’s Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I’ll tell you why I think those other courses and books are wrong. The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October). On 22nd May 2013, Google unleashed Penguin 2.0 which went far deeper than the original Penguin algorithm. This was not just a data refresh, but a major update to Penguin itself, and it’s only going to get tougher. In August 2013, Google released a new Algorithm, called Hummingbird. This was a major change in the way Google sorts through the indexed pages. We probably haven’t seen such a major update like this in over a decade, though chances are it has less affect on your traffic than Panda or Penguin. Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn’t work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2014 & Beyond. Who am I? If you want to learn more about me and why I am qualified to talk about SEO, visit my website at http://ezseonews.com. Read some of the stuff I’ve written, and read some of the stuff my readers have written about me….

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Boost Your SEO

How Excellent Content Boosts Your SEO Efforts – Business 2 Community

http://news.google.com Sun, 18 May 2014 13:58:09 GMT

How Excellent Content Boosts Your SEO EffortsBusiness 2 CommunityHow Excellent Content Boosts Your SEO Efforts image How Excellent Content boosts your SEO Efforts1 Increased visibility: Your content in a way helps your site gain visibility on the search engine results. If anyone searches for information related to …

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SEO

Keywords In Your Articles – How To

This article by Jon Rognerud explains the basics on adding keywords within your posts and articles. Of particular note is his “Copyrighting Tips”. Make sure you take special note of this…FS

How to Seamlessly Include Keywords in Your Web Content – Entrepreneur

http://news.google.com Tue, 18 Feb 2014 17:09:30 GMT

In his book Ultimate Guide If you’re a newbie to internet marketing, you might be wondering, “What the heck is keyword optimization?” It sounds more complex than it is. Basically, keyword optimization is making sure your content contains enough instances of your keywords, which are words or phrases commonly used in search engines to find what you offer. For example, if you’re selling real estate in Florida, your keywords may be “florida real estate,” “jacksonville florida real estate,” “orlando homes for sale,” “palm beach houses for sale,” etc.

You can find keywords by using keyword research tools and analyzers. This is software that tells you each of the combinations used with a particular keyword, along with how many times the original keyword and its combinations have been used. You can either use paid keyword analyzers, or you can use the popular Google keyword research tool, which is offered for free in the Google AdWords toolset.

How do you use a keyword analyzer tool? They’re all the same: You enter in the desired keyword and are given a list of results. Paid keyword analyzers return more specific results, while free ones return more basic information. If you find that your keyword receives a lot of visitors–from 20,000 to 30,000 visitors a month for exact matching terms as a minimum–these are the keywords you may want to consider as part of your keyword optimization strategy.

Read more: http://www.entrepreneur.com/article/231333#ixzz2uEuI7Tmi

 

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Another Great Post On SEO on Forbes.com

Here are 9 elements. How many more can you come up with? If you are running SEO for your website, please read this article. It makes alot of sense.

The 9 On-Page SEO Elements You Need In 2014 – Forbes

http://news.google.com Thu, 20 Feb 2014 19:01:10 GMT

With so many significant changes in the world of SEO over the past year, it can be hard for non-SEO professionals to keep track of what’s still relevant and what isn’t. Fortunately, while Google completely replaced their previous algorithm with …5 Killer Marketing Strategies Your Competition Isn’t Using…YetMarketing LandRight vs. Wrong: How Google Plays a Major Part in Online Reputation …Promotion World (press release)all 3 news articlesᅠ&raqu …

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Some SEO Basics

A Basic Primer on Search Engine Optimization (SEO) From The Huffington Post

5 Key SEO Metrics Explained – Huffington Post

http://news.google.com Thu, 13 Feb 2014 22:58:53 GMT

Potential search marketing clients will often call in and start the conversation by saying, “I want my business to rank number one on Google, can you help me?” Ranking number one is the primary focus of every business owner when it comes time to discuss search engine optimization. It is the wrong approach for several reasons, as top rankings alone will not always result in record breaking profits and ROI. There are many other SEO metrics that should be considered along with the rankings that work together to create a profitable SEO campaign.

1. Keyword Rankings

As mentioned above, this is what the majority of business owners concentrate on when they discuss a SEO objective. Everyone wants top rankings, but just getting a website to the top spot for specific keywords doesn’t automatically result in revenue pouring in. Ranking number one for keywords that don’t result in conversions and sales is completely useless. It sounds good on paper, but ranking on top for a keyword that isn’t generating revenue provides zero benefit for the business.

This is why a very well thought out search engine optimization strategy is key. Blindly attempting to rank for keywords is a very expensive mistake. It needs to be developed and executed with predetermined conversion and revenue goals that make it profitable and worth the effort.

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Google Promoting Certain Pages – See How…

An interesting article partially explaining how to increase the exposure of certain pages of your website. 

Lessons From Google On Optimizing Your SEO – Search Engine Land

http://news.google.com Mon, 17 Feb 2014 14:22:29 GMT

Dan Cobley, Google UK’s Managing Director, recently revealed that Google’s infamous 2007 “50 Shades of Blue” experiment involving ad links in Gmail increased revenue by $200 million a year. These results switched the balance of power from design-driven to engineering data-driven decisions, and famously led Google’s top designer, Doug Bowman, to ultimately to resign in frustration.

Search professionals have since observed and reported hundreds of UI experiments, and the search engine results page has gone through dozens of iterations since the days of 10 blue links.

Universal Search, embedded local with the 3-pack, 5-pack and 7-pack variations, rich snippets, authorship, the knowledge graph, and of course the carousel have all become part of the SEM lexicon. You can be confident that all of these changes were A/B (or multivariate) tested and vetted against some conversion goal.

So what does this have to do with SEO?

How Does Google Measure A Conversion From Organic?

If every change to the presentation layer is driven by conversion optimization, it is reasonable to assume that organic rankings are also informed by the same approach. The dilemma is that we do not know what criteria Google is using to measure a “conversion” out of organic results.

The first concrete example of Google using user data to influence SERPs appears in 2009, when Matt Cutts revealed that Google site links are partially driven by user behavior. This tidbit surfaced during a site clinic review of Meijer.com at SMX West when he noted that their Store Locator is buried in their primary navigation, but that it is a popular page “because it appears in your site link.”

The Meijer Store Locator is the top choice in the site links, despite the fact that it is still buried in the global navigation and the page is essentially devoid of content.

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SEO Dilemma? I don’t think so… Go for both!

SEO’s Dilemma Link Building vs Content Marketing – Whiteboard Friday

Today’s web marketers face a difficult decision: Do they stick with the classic link-building and keyword-marketing techniques they know have worked in the p…

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Link Building for Your Website is One of the Basic Skills You Will Need To Augment Your SEO Effort for Your Website. Check These Articles For Great Tips.

Link Building for Your Website is One of the Basic Skills You Will Need To Augment Your SEO Effort for Your Website. Check These Articles For Great Tips.

Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free – Search Engine Watch

http://news.google.com Mon, 03 Feb 2014 14:52:03 GMT

Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for FreeSearch Engine WatchLink building is hard work. It’s one of the few SEO tasks you can’t have total control over – it consists of convincing other people that it’s in their best interest (or their audience’s best interest) to link to you. Convincing people to do you a …

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How To Analyze A Link: Link Building Basics – Search Engine Land

http://news.google.com Tue, 28 Jan 2014 16:47:03 GMT

How To Analyze A Link: Link Building BasicsSearch Engine LandThe importance of link quality in SEO cannot be overstated. Before you begin any link building project within SEO, you must be sure you’re pursuing links that will not only have an impact today, but will continue to have a positive impact in the future.and moreᅠ»

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A Must Read For SEO Beginners!

For All Of The Newbies To SEO, This Is A Must-Read!

WWW What?SEO: The Free Beginner’s Guide From Moz

http://moz.com Fri, 01 Mar 2013 08:00:00 GMT

New to SEO? The Free Beginner’s Guide to SEO has been read over 1 million times and provides the information you need to rank better.

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This is a great beginners read on how to get started using SEO techniques for your own website. Print it!

 

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