Not convinced that viral content can work magic for you? As Jordan Kasteler explains in a post on Search Engine Land, viral content builds links. When search engines see these links it sends three clear message about your site…[it] is active…is current…is invested in the needs of your audience, notes Kasteler. This is exactly the kind of site that search engines want to show their users. Large amounts of social shares indicate that a mass amount of people not only found what they were looking for on your site, but also liked your site enough to share it with others, Kasteler states. …