So what steps should Pepe take to dominate local SEO? 1) The main site, Pepe Tile and Installation, has to be cleaned up with a much better look and feel. This could easily be done with nearly zero technical know-how by simply using WordPress and a clean-looking two-column theme. As I mentioned yesterday, a better logo for his company could probably be done for as little as $50, and that should also be considered a must. 2) Once WordPress is being used, put links to the social networks that he’s using way up top in the sidebar. Use simple 32×32 icons for each of them, and make sure they are …