If you want, you can catch up with the original article before reading the rest of this one. Much of it boils down to being a good writer – know your audience, know your topic, and know how to cover that topic in a way that your readers will find compelling. But it takes more than compelling content; that content needs to serve a purpose. Stefan Winkler suggested that you ask yourself eight questions about your content before publishing it. In my previous article, I covered and explained four of them. They were: Is your content fresh and original in some way? Does it solve a problem or answ…