As Mike Fleming explains on Search Engine Guide, about 80 percent of web use starts with a search. The bottom line is that people are programmed to use search on the web whether it’s a search engine or a business website, he notes. In short, visitors are less likely to click links on your website than they are to use your site’s search box to find what they’re looking for. You can use this behavior to your advantage. According to Fleming, the data from your site’s search box will tell you what your visitors are looking for in their own words. I hope I don’t need to tell you how valuable that…