Nick Stamoulis, writing for Search Engine Guide, notes that he runs into that situation all the time. A client wants to rank number one in Google for a particularly competitive keyword because that’s where the money is. He tells them that it may be a good long-term goal, but with the level of competition they face, they should consider trying to rank for other, related terms. They’re less competitive (and therefore less lucrative), but still offer good potential. More often than not, the client comes back saying they just want to rank for that one competitive, money-making term, and don’t un…