In this article I’ll explain how to absolutely dominate local search by using an example site to show what’s being done right, what’s being done wrong, and what he should be doing to become the number 1 player in his market. I recently came across a small local business in South Jersey run by a John Pepe He’s a tile installer, and if you do a search on south jersey tile installation, he’s the second listing. To have his spot, he does far less link building, PPC, advertising, and everything else than the number one guy, or even the other three people below him. However, there are certain thin…