As with the previous article, I’ve drawn these tips from the very awesome infographic created by Monetate and picked up by Search Engine Land. While the earlier tips focused specifically on shopping cart features, in this article I’ll be looking primarily at aspects of your website that shoppers will find before they even get to the first page of your cart. As Monetate did, I’ll present my tips in the form of dos and don’ts. We’ll start with a few things that you shouldn’t do. And the first of these will probably drive you crazy. Do not force shoppers to register before making a purchase. I…