Stoney deGeyter explained in an article on Search Engine Journal that you really need five different pairs of eyes to look over any piece of content: the copywriter, the SEO, someone who can consider its visual eye appeal, someone who cares about usability, and a conversion specialist. Each of these individuals will bring their own perspective to the content, fixing problems and bringing out the best it can be. Can one person look at a particular piece of content from five different perspectives? Perhaps, but I don’t recommend considering all of them at the same time! Let’s take them in order…