Social Media Marketing: Managing Your Engagement

by | Jun 22, 2012 | Cape News, UPDATE | 2 comments

If you’ve missed previous parts, you can check out what I said about Twitter apps, Facebook games and apps, and more. As I’ve noted previously, a Business Insider infographic revealed 28 different social media marketing areas; in this series, I’ve been trying to explain what they are and how you can use them to promote your brand and your company. It isn’t just about Facebook and Twitter after all! The first topic I’d like to discuss in this article is content curation sites. Examples of these include BuzzFeed, Storify, SkyGrid, and more. These companies let you bring content together in inter…

2 Comments

  1. Clayton Cottrell
    Clayton Cottrell on November 22, 2013 at 8:14 pm

    Social media 4 marketing products I NEED 3 MAIN IDEAS pls?
    im doing an essay i need more 3 main ideas pls

  2. Johnky J
    Johnky J on March 21, 2014 at 5:55 pm

    I work for a marketing firm for $8/hr. I have been with them for a full year now. Graduated from a University in May 2013 with a degree in Communications w/ Emphsis in Marketing. At this firm:

    I manage a client within the firm, by myself. I am the only person who does work for this client.
    The client is an emerging beverage company (they have gone viral over the past year)
    The beverage company has 3 main products
    I manage 3 social media accounts (FB, Twitter, Instagram) for each product: 9 total social accounts
    I create content, develop strategy and campaigns for all of the accounts
    I create and maintain FB and Twitter ads
    I consult the beverage company on regular marketing efforts and strategies
    I report social media performance analytics to the President and CEO of the beverage company
    I manage the beverage company’s LinkedIn and YouTube accounts as well.
    I have accompanied the Pres. and CEO of the beverage co. to trade shows.
    I essentially manage the entire social media community
    I drive sales by directing people to the website
    The beverage company does on average, $80,000 per day online in sales
    I develop and conduct giveaways, contests, and other campaigns to drive sales/engagement
    When i took over this client, they were adding less than 5 retailers per month. NOW, they are averaging over 100 added retailers per month.
    The beverage company was recently valued at $13 million after just 2 years of active business
    I have grown their social followings from meager/small to accounts with followers in the low 5-digit range, and they are growing everyday, exponentially.

    I have a review very soon, and cannot find definitive information about salary regarding my situation: working for a firm, managing a client’s social, but the client has 9 social accounts, which I manage and engage with before, during, and after normal hours. What should I be paid??
    Also, I work in Irvine, CA right in the middle of Orange County, CA.
    The firm I work for OWNS 20% of this beverage company. The owner of my firm, and President of the beverage company know each other from college. That is how the beverage company became one of our clients

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