Link Building Outside Your Niche

I know what you’re going to say: in the face of Penguin, link building outside of your own niche isn’t exactly safe anymore. That may or may not be true. It all depends on how you go about it, and exactly where outside of your niche you’re going. You...

All Links Cost Something

It’s inevitable, I suppose, that those who’ve just discovered SEO – or even those who’ve been at it for a while – will wonder what’s wrong with paid links. They’ll even ask about it in our SEO Chat forums, as you can see at...

Beware of SEO Scammers

The latest scammer worthy of note may not have hit the newspapers with the force that JC Penney’s mistake did early last year, but it seems to have caused a lot more pain on a personal level for those who were taken in. The short version of this story, like...

Why Should I Give You a Link?

This topic came up in SEO Chat’s forums recently; you can check out the thread yourself. Feel free to join the conversation, too. The original poster understands why one would want to get back links, but seemed unclear as to why any website would want to GIVE...

Link Building: What You Should Know

Yes, it’s still possible to build effective links, but you can’t use the old techniques and expect to see lasting results. Link builders need a stronger knowledge base. Julie Joyce wrote an incredibly detailed article for Search Engine Land detailing more...