Microsoft Says Bing Beats Google 2 to 1 in Blind Tests

They call this campaign BingItOn. Click at the link and you can take a blind search test that compares Google to Bing side-by-side in your own choice of searches. You get to do five searches and choose whether you like the left side, right side, or call it a draw. For...

Bing Team Builds Apps, Too

According to Mary Jo Foley, writing for CNET, the main focus of these developers is the Windows 8 tablet, Windows Phones, and the Xbox gaming console. Their applications often include Bing and MSN data and elements. If you’ve checked out Windows 8 and seen some...

Bing Links Explorer: Yahoo Site Explorer Reborn?

If you don’t have such an account, you can sign up for one at http://www.bing.com/toolbox/webmaster; you’ll need a Windows Live ID, which is free to set up. Now if you’ve never used Yahoo Site Explorer, you may be wondering what all the fuss is...

Bing Local Basics

As Chris Silver Smith explains at Search Engine Land, Microsoft’s Bing Business Portal features a beta interface through which you handle your business details. It replaces the Bing Local Listing Center. If you want some information about the service before...

Personalized Social Search Still Years Away

To a very limited extent, it’s already happening. But if former Bing product lead Mark Johnson is right, it’s going to be a long time before we see much more progress in that area. If every user that comes [to Bing or Google] is getting a personalized...