Are Reviews Getting Even More Important?

It is quite obvious that Google is beginning to put more importance on the use of reviews. It is all about trying to narrow that gap between the social web and ecommerce, where sales themselves are becoming more and more social in themselves. Just look at the...

Republishing Content: The Right Way to Do it

To totally misquote Barbie, “Writing original content is hard!” Well, if it was easy, anybody could rank, right? When you need to create something new on a daily basis for your blog, it’s tempting to find a great piece of work and just copy it. That’s...

What an SEO Can Learn from History

Whether you call yourself an SEO, SEM, inbound marketer, online marketing specialist, or any one of a number of terms, your ultimate goal is the same: increasing sales or conversions for your clients. To do this, you need to bring a host of skill sets to bear....

Don’t Try to Beat Search Algorithms

There was a time, quite a few years ago, when SEOs could reliably trick search engine algorithms into listing their websites at the top of the results. Those days are long gone. In fact, the whole idea of gaining top rankings doesn’t mean the same thing anymore....

How Blogging Enhances Your Local SEO

Are you looking for a way to get your local business website more noticed in the search engines? Consider writing a blog, especially if your competition doesn’t have one. Though they can be a lot of work, they can also bring you a slew of benefits.Chris Silver...