Right now, iTunes has 375 million active searchers. More to the point, the iTunes search engine gets people spending more time on it than any other search engine (except YouTubes). Between the iTunes for the PC/Mac and the various iOS devices, iTunes is a very important search engine. People looking for information will often look for podcasts and videos there first before looking anywhere else. Add the iTunes App Store into the mix, and if you’re not found on iTunes you’re making a huge mistake. Now, let me be clear about something: every business can benefit from being ranked on iTunes. I’ve…