In articles here on SEO Chat and on my blog, I talk much more about getting traffic than I do about actually getting top search rankings. In fact, in my State of Marketing Address I discuss at some length how the focus in 2012 is going to have to change. There is a simple reason for that: search results are now extremely variable from one person to another, especially on Google, and this has been the case for quite some time. The new Search Plus Your World results on Google make this situation far worse. In fact, I can make almost anyone’s website show up on page 1 for a given search resul…