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July | 2012 | Cape Coral Internet Services

Monthly Archives: July 2012

Mayer Boosts Yahoo Morale with Google Techniques

Kara Swisher does a great job of covering all the changes. After being spotted in Yahoo’s cafeteria getting her own lunch, Mayer added a weekly all-hands Friday afternoon meeting to the schedule. At the first of these meetings, she announced that the food at Yahoo’s URLs Cafe in Silicon Valley would be free from now on. For those who don’t know, Friday afternoon all-hands meetings and free food in the cafeteria are classic Google staples. And more seem to be coming. Mayer seems to be planning big changes to the layout of Yahoo’s work areas and buildings. The idea would be to foster a more col…

Panda 3.9 Update Out This Week

You can check out Google’s tweet on Panda. In addition to announcing the news, it links to a pretty extensive Google blog post that offers guidelines for building high-quality websites. It’s worth noting, by the way, that the tweet describes this as a New data refresh of Panda. What exactly does this mean? Google’s spiders constantly crawl the Internet and bring back data, which is then sorted and weighed by the more than 200 factors that go into Google’s algorithm. Panda, as Danny Sullivan observed, is one of those factors. These factors decide where websites will rank, and how relevant the…

Google Link Warnings: Should We Worry?

You can read the full Google+ post from the search engine’s head of webspam control. The gist of it is, in the past, Google sent out these warning messages when they were taking action against a site as a whole; this latest batch of messages, however, got sent out for more innocent reasons. For example, we may take this kind of targeted action to distrust hacked links pointing to an innocent site, Cutts explained. The innocent site will get the message as we move towards more transparency, but it’s not necessarily something that you automatically need to worry about. If you’re a regular re…

Yahoo CEO Search Ends With Marissa Mayer

Mayer arrived at Google back in 1999 with a master’s degree in computer science from Stanford. A math whiz with a photographic memory, she managed the launch of more than 100 features and products at Google, including Google News and Gmail. If you like Google’s clean, uncluttered look and feel, you can thank Mayer. One would expect someone with that kind of energy and ability to get tapped for a C level position, but about a year and a half ago, Google moved her to mapping and location services – away from search. Many saw this as a demotion. As the NY Times explains, the year after she bec…

Can No Follow Links Hurt You?

DarrenHaye, one of our new moderators on the SEO Chat forums, posed the question in a new thread. Google doesn’t use NoFollow links in terms of SERPs, but does it use them in identifying webspam? he wondered. The idea was this: would Google assume that a nofollowed link leading to your site was dropped as part of comment spam, and that therefore the site it led to was spammy? This question incited quite a bit of discussion among our regulars – including some that departed from the traditional no incoming link can hurt you stance. Long-time SEO Chat member tstolber stated I believe that Go…

Building Links for Multiple Sites

A topic very similar to this came up in the Jackets Only section of the SEO Chat forums. Dr.Marie got the ball rolling. She is working on several sites that cover different parts of the same niche/industry – and someone interested in one of the sites might justifiably be interested in all of them to some degree. The sites are geared to those looking to buy or sell a home; they include a real estate site, home staging site, home cleaners site and moving business. She made contact with a local business that wanted to exchange links with the moving business website. She thought they might be inte…

Be Genuine, Expert, Professional in Content Marketing

I want to give a tip of the hat to Elle Rose Williams, writing for Search Engine Journal, for the ideas I’ll be covering here. For the purposes of this article, I’m going to assume that you’re building a reputation as an expert in your field, and you’re reaching out to other bloggers and places where you hope to send guest posts. If you haven’t received a lot of positive replies, perhaps something in your approach put off your prospective editor. I’m going to start with a tip that Williams didn’t include, but I think belongs on every list of tips for those who want to write guest posts: read t…

Bing Links Explorer: Yahoo Site Explorer Reborn?

If you don’t have such an account, you can sign up for one at http://www.bing.com/toolbox/webmaster; you’ll need a Windows Live ID, which is free to set up. Now if you’ve never used Yahoo Site Explorer, you may be wondering what all the fuss is about. Before it was closed, YSE was perhaps the only free tool you could use to examine the backlinks accumulated by websites other than your own…including your competitors. It provided other functions as well, that in many cases you’d have to pay for elsewhere. Sujan Patel offers a list of Bing Links Explorer’s features, and explains how to use the…

Learn to Speak Your Audience`s Language

It’s a basic rule of SEO: searchers enter the same terms into search engines that they use in everyday language to describe what they need. If you don’t use those terms on your website, it won’t come up for those searches. This means you’ll get less traffic from the search engines, and fewer conversions. If you want to win over your audience, you need to speak their language. Fortunately, even bloggers who write corporatese like a native can stop incentivising their buzzwords long enough to see a real ROI. Seriously, Neil Patel offered some great tips at Search Engine Journal for using social…

Google Content Experiments: Test Your Site for Free

You can read Google’s blog post about the new offering. Google Analytics Content Experiments lets you quickly and easily offer your visitors different variations of your website, and check to see which ones lead to more conversions. For example, if you want to try out different versions of a product page to see which one leads to more conversions, you can test up to six variations of a specific page. Assuming you already use Google Analytics, you won’t need to do much (aside from creating the page variations) to use this new feature. Google Analytics provides a wizard to guide you through cre…