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April | 2013 | Cape Coral Internet Services

Monthly Archives: April 2013

SEO Terminology: Link Anchor Text Versus Linking to Name Anchor

The two terms sound incredibly similar, which gives the mistaken impression that they must be the same.

I see many people getting confused when you are talking about name anchors… “Is this what we need to build links for?”… Ugh, no.

The two are used for different functions entirely, and they have different tags used to make them.

Link Anchor Text

The simplest way to explain that: anchor text = visible text of the link

LinksFor example, let’s say you were speaking about Google’s search engine. In the post itself, you might mention that Google has been offering lots of cool user tools

Notice how I have anchored the link into the text speaking about Google. Clicking on that link will take you top their website. This is the same process used by people who want to connect articles together. So they would anchor a link to relevant text speaking about another post on the same blog, or page on the site.

<a href=”http://URL.com”>Anchor Text Used Here</a>

Google: Link anchor text is believed to be the most powerful SEO element. Read more about that here.

Linking to Anchor

When people adapt books, scientific studies, research papers, tutorials, or any other kind of wall-of-text style page, they will create different anchor points within it to make navigation simpler for the reader.

Name anchor allows you to point the reader to a specific part of the page…

<a name=”Section Title”></a>

Next, create the link pointing to that name anchor. This will use the standard link code, but will feature an ‘#’ before the anchor to signify that it is pointing to a section within the same page. It will look like:

<a href=”#Section Title”>Text</a>.

Google: This link may be picked up and used by Google to form the search snippet to point the user to a specific part of your web page:

Name anchor link in search results

Conclusion

Most of us have to do it on a regular basis; it’s the terminology that can be misleading!

Image Credits: 1, 2.

Author information

Ann Smarty

Community Manager at Internet Marketing Ninjas

Ann Smarty is the pro blogger and guest blogger, social media enthusiast.

The post SEO Terminology: Link Anchor Text Versus Linking to Name Anchor appeared first on SEO Chat.

What NOT to Use Google Search For

Google Search is one of the most used tools on the internet. If you expand it to all of Google’s services, it is definitely the primary powerhouse of the web, They seem to have their hand in almost everything, and what they don’t yet control they are probably trying to find a way to. It is a company that was created to expand, and it is now a regular part of our daily lives.

But their search engine was not made for everything. There are quite a few areas where it has tried – and failed – to be the best choice.

This topic was brought up on Quora not too long ago. The top purpose voted by users of things not to use Google for was medical research information. Even Google Scholar isn’t that reliable, and they suggest Embase, Medline and Pubmed as the three primary resources for searching out medical studies. Though poster Erica Friedman points out that a comprehensive search will take quite a few more search engines.

Another answer that stood out to me was ‘people searches’. Suzanne Boland says what many of us have probably discovered: Google is useless for searching out people. You are better off doing a deep web search through a specific engine. For example, Spokeo or Pipl. These let you search by name, location, email, address, ect. They will bringWhat NOT to Use Google Search For up public information and social media profiles, respectively.

One thing I have found is terrible for finding results on Google is torrents. I don’t mean illegal ones, but those that are specifically authorized by creative content licenses. These are so difficult to find using a Google search, which gives preference to illegal download sites and trackers. Which is why I use legal torrent search engines and sites instead, which only track those that the creators have given as an open source project. You can find a list of these here.

What are some uses you think Google is useless for? Let us know in the comments!

Image Credit: 1.

Author information

Ann Smarty

Community Manager at Internet Marketing Ninjas

Ann Smarty is the pro blogger and guest blogger, social media enthusiast.

The post What NOT to Use Google Search For appeared first on SEO Chat.

5 Funniest Pinterest Parodies

Pinterest is quickly becoming one of the most popular social media sites ever made. It is unique in its design and was the first true hit for the social photo format. Imitators have come and gone, and many others exist with less success. Even the demographic is shifting from being almost entirely women to including quite a few men, and marketers have been going nuts with the possibilities of using the site to their advantage.

But with popularity comes the cynics. Quite a few parody sites have popped up, pointing out the less impressive results of the Pinterest phenomenon. Here are five of the best..

1. Pinstrosity

Pinstrosity

There are some excellent projects and tips offered on Pinterest. But some of the categories on the site are more reliable than others, and the more crafty ideas tend to be lacking in final results. This site is broken down into categories as well, like missing directions, misprinted supplies, cleaning tips gone awry, DIY project fails and less than stellar recipes.

2. Pinterest, You Are Drunk

Pinterest, You Are Drunk

Every once in awhile you will see a pin that is so overboard you can’t believe it exists. Like this bride who has a train that presumably runs to the end of the Earth. Or these croquet covers for the toilet. If you have ever seen something on Pinterest that makes you question the sanity of the original poster (and those who pinned the photos in admiration), then you probably belong on this site.

3. Really, Pinterest?

Really, Pinterest?

Not all pins are insane, some are just odd. A baby chick peeking out adorably from a hamburger bun? This site has that. Funny sign misspellings? Yep, they have that, too. A large, naked woman in nothing but a see-through raincoat and boots walking through the street? It’s here on this Tumblr account for you to gawk at.

4. Pinterest Fail

Pinterest Fail

A couple of months ago I gave into the morbid pull of Pinterest and decided to try an artsy craft with my kids. They made it look so easy! Just shave some broken crayons into a muffin tin with liners, book it on a low temperature and made beautiful stain glass images on cellophane. The end result? Stained, waxy fingers and a ruined muffin tin. I could have easily submitted the fail to this blog, where it would be in good company.

5. WTF Pinterest

WTF Pinterest

I have definitely seen some weird stuff on Pinterest, but weirdest has been some of the reactions from the pinners. The most hilariously useless pins are given special boards where people will ooh and ah over them like a firework show. If you are easily offended (such as in this “Put a Baby On It!” post), this blog might not be for you. For for those of us who are connoisseurs of sarcasm, it is a great place to call home.

Have a parody you think belongs on this list? Let us know in the comments!

Author information

Ann Smarty

Community Manager at Internet Marketing Ninjas

Ann Smarty is the pro blogger and guest blogger, social media enthusiast.

The post 5 Funniest Pinterest Parodies appeared first on SEO Chat.