Imagine there’s no Google, and no search engines, too. The Beatles never imagined such a world, but it can be quite instructive if you do. What, exactly, would you do differently if you couldn’t depend on the search engines to bring you traffic?
Mike Moran raised that question recently over at Search Engine Guide. He acknowledged that we’ve had the World Wide Web for more than 15 years now, and search engines of one kind or another for most of that time. So this may seem a little unrealistic to ask now. Still, you probably spend a lot of time focused on tasks like keyword research, putting out press releases, adding new content, etc. How much of that is for visitors, and how much is for the search engines? How much of it would you do if you couldn’t depend on Google sniffing by your website and bringing human visitors to it later?
There WAS a time, however brief, before search engines. And even after search engines came to be, many of them weren’t very good. Some of us can actually remember that far back. In those days – post-web but pre-Google – marketers plastered a company’s URL on everything they could think of: stationary, business cards, pens, buses, catalogs, brochures, taxis, billboards, convention swag, magazine ads, online display ads on other websites, you name it. You still see plenty of that, of course, but now there are other options.
“Right,” I can hear you saying, “there are search engines.” But we’re trying to get away from the search engines with this mental exercise. If you couldn’t depend on the search engines to pick up your content and bring you visitors, what would you do? Aside from plastering your URL everywhere, I mean.
Moran offers a good answer that you should think about carefully. “I suspect you’d spend a heckuva lot more time promoting your content. I think you’d tweet it. I think you’d blog about it to your subscribers. I think you’d post a video about it on YouTube. I think you’d mention it in your e-mail newsletter. I think you’d make very sure that you were promoting it every way you could to people you thought might be interested.”
Does that sound a little annoying? It could be – if your content isn’t worthy of being promoted. If it is, though, you need to ask yourself why you aren’t doing this already, regardless of Google.
Let me give you an example. There’s a farm about an hour or two from where I live that sends me a semi-regular newsletter to let me know what’s coming ripe there. They grow both organically and hydroponically; in addition to the fruits, vegetables, and plants, they sell supplies for hydroponic gardening and give classes out at the farm. Their newsletter is always full of information I find of interest, even when I don’t act on it right away. Therefore, I welcome it, and don’t consider it spam.
What about your content? When you post something new on your website, or blog about some new or enhanced product or service, are you sure that your readers and visitors will find it of interest? Or are you just doing it to improve your standing in the search engines, and to feed more delicious keywords to Google so it’ll reward you with a bump in your rankings? If you’re only doing it to feed Google, trust me, your visitors will know. To them, the smorgasbord you think you’re laying out will taste like gruel, and they’ll go elsewhere for a truly filling content buffet.
Now, if your content is good, and you’re truly excited to tell others about it, that will show, too. And if it is that good, you should be promoting it in the ways Moran described – because traffic is traffic, after all, and Google can see what you’re doing. “Increasingly, search engines are looking at social media activity, too, as a surrogate for page quality (just as links are),” Moran noted.
Are you still hesitant to promote your content? Why? Don’t you think it’s worth the effort? Then perhaps you’d better back up and rethink your content strategy. As Moran points out, “if you don’t think your content is worthy of that level of promotion, then that’s the first thing for you to work on, because Google probably doesn’t think much of that kind of content either.” Good luck!
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When I am typing in a search in my google tool bar, it will switch to my ie tool bar in the middle of what I am typing. Very annoying. How do I stop that from happening? Thanks
I made an awesome mini golf course on Google SketchUp and wanted to know if there was a way i could make it playable.
Hi,
I’m currently writing up my honours project and have used a number of amino acids from a company called Biochemical. As you can imagine a google search for this company is proving to be useless.
Any ideas on how to find their website?
Cheers
Sorry that wasn’t the one. I’m in the UK and the products I used were amino acids.
Hi,
From what I understand, a search engine has crawler, which crawles thru webpages available on internetm indexes them and stores them with it. Then, when we search, pages are searched in these locally stored indexes and links to actual original location of pages are provided.
My question is that if a search engine stores indexes to all the web-accessible webpages, then it’s going to need hell lot of storage – I can’t even imagine the magnitude..
Any insights?
I think the google founders are like amongst the richest people in the world, but how do they make their money?
i need google adsense tips! im trying to get rich quick using google adsense. if anyone knows of a blog with good adsense tips please share
These are some of the choices you guys can make to create your top 10 list.
Bob Arum
Don King
Richard Schaefer
Malcolm Moran (Boxing Writers Association of America’s Director)
Larry Merchant
Bert Sugar
Jim Lampley
Emmanuel Steward
Ross Greenburg (HBO president)
Oscar De La Hoya
Larry Merchant
Freddie Roach
Al Haymon
Mark Tafett (V.P of HBO)
Todd DuBoef (Top Rank Pres.)
Jose Sulaiman (WBC Pres.)
Nigel Collins (Ring Magazine Chief Editor)
Lou Di Bella
Keith Kizer (Nevada State Athletic Commission Executive Director).
lol @ los, sorry I forgot Michael Buffer,
@ RICLOPEZ< bro, you can add any important person you'd like, you make your own list! 🙂
How Much Is Google Worth?
I’ve heard so much about Google what is it.
Oh OK thx 4 d answers guys I thot it was some weight loss program