What exactly do I mean by that? Stoney deGeyter uses the analogy of being in the middle of a brick-and-mortar store without any sales assistants around to help. Looking up and down isles, not finding an available employee within driving distance, I get the urge to shout, ‘I’m going to steal something!’ just to see if anyone cares. I can do him one better than that. Stuck in a store with employees that won’t help, I’ll walk right out the door and go visit their competitors, who are more than willing to give me all the assistance I need. So think about that for a second. If I’ll go to the effo…