I’d like to give a tip of the hat to Stoney deGeyter for the insights in his article that inspired this one. I particularly liked his observation that social media is more than just pushing content, it is actively creating content in small, digestible chunks. Or, as old people like to call it, communicating. As it happens, I’m one of those old people. And deGeyter makes one heck of a point here. When you’re chatting with your friends, you’re not trying to promote your business; you’re ENGAGING. If you own any personal social media accounts that aren’t connected to your business, I bet you …