It’s a basic rule of SEO: searchers enter the same terms into search engines that they use in everyday language to describe what they need. If you don’t use those terms on your website, it won’t come up for those searches. This means you’ll get less traffic from the search engines, and fewer conversions. If you want to win over your audience, you need to speak their language. Fortunately, even bloggers who write corporatese like a native can stop incentivising their buzzwords long enough to see a real ROI. Seriously, Neil Patel offered some great tips at Search Engine Journal for using social…