Yes, it’s still possible to build effective links, but you can’t use the old techniques and expect to see lasting results. Link builders need a stronger knowledge base. Julie Joyce wrote an incredibly detailed article for Search Engine Land detailing more than 50 things that every link builder needs to know. I can’t list all of them here, so I recommend that you check it out. I’ll touch on some of the highlights here. Perhaps the simplest thing a link builder should know is why links matter in the first place. Yes, there’s the old explanation of how a link equals a vote in Google’s eyes, but n…