Rebranding and SEO: the Painful Details

by | Aug 8, 2012 | Cape News, UPDATE | 3 comments

Andrew Shortland covers this topic in eight points for Search Engine Land, and his first two are Don’t Do It! and Seriously. Don’t Do It! That said, things can happen that make it unavoidable. In Shortland’s example, a dentist’s son went into the family business and wanted the name changed to reflect that. But a major change in the focus of your business can also prompt a change; so can trademark issues; and so can other events that may or may not be beyond your control. What should you do then? If you absolutely must change your business name, be prepared to roll up your sleeves and go to…

3 Comments

  1. Marlon P
    Marlon P on November 22, 2013 at 8:26 pm

    I have a band, we’re entirely local, and we’d like to create some more buzz. What are some good websites to promote on (excluding the obvious Facebook)? We have some youtube videos and I’m looking to spread them around to people.
    And before some jerkwad troll answers with some imitation of an answer they saw on Funnyjunk, save it, dude.

  2. Moore, Ron
    Moore, Ron on November 28, 2013 at 4:02 am

    For a marketing project, I’m supposed to generate ideas for a marketing promotion for an online retailer. They want to know exactly how many people buy their products online strictly because of the promotion they’re doing.

    I thought of the obvious “discount code” to prove they bought the product through the promotion. Any other ideas??

  3. Salam
    Salam on March 21, 2014 at 6:06 pm

    With panda and penguin updates blowing traditional SEO and website promotion apart, what IS safe for SEO in 2013? What are considered quality links and what should be avoided?

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