Keyword Research: Two Unusual Resources

“Check what keywords your competitors are using, and build better content to win their traffic.” Sound familiar? While that statement represents one traditional approach to keyword research, it could also kick off a losing battle. You really want to be where your...

How Keywords Help You Grow Your Website

Often, the first step one takes to optimize one’s website for the search engines involves keyword research. To be honest, though, you should perform that keyword research BEFORE you do SEO – in fact, you should probably do it before you even build your website!...

Don’t Try to Beat Search Algorithms

There was a time, quite a few years ago, when SEOs could reliably trick search engine algorithms into listing their websites at the top of the results. Those days are long gone. In fact, the whole idea of gaining top rankings doesn’t mean the same thing anymore....