by | Mar 26, 2012 | Cape News, UPDATE
Jennifer Cario tells the basic story over at Search Engine Guide. Kotex engaged Israel-based marketing company Smoyz. Smoyz, in turn, chose an approach that was elegant in its simplicity. They knew their target market was young women, so they went to Pinterest....
by | Mar 22, 2012 | Cape News, UPDATE
Erin Everhart covered this topic for Search Engine Land. For a number of the tips she gave, it seemed like she was reminding her readers not to overlook the obvious. I don’t mean that in a bad way; given half a chance, many of us will focus so closely on our own...
by | Mar 12, 2012 | Cape News, UPDATE
First, a definition: Inbound Marketing is the convergence of content marketing, social media marketing, and search engine optimization (from my article What Is Inbound Marketing). Going one step farther, inbound marketing is all about turning yourself into the...
by | Mar 8, 2012 | Cape News, UPDATE
Recently I read Neil Patel’s piece on mistakes that will bury your blog posts. It occurred to me that warnings like don’t forget do not get remembered well. So let’s look at his list of mistakes, and turn them around so you know what you should be...
by | Mar 8, 2012 | Cape News, UPDATE
Recently I read Neil Patel’s piece on mistakes that will bury your blog posts. It occurred to me that warnings like don’t forget do not get remembered well. So let’s look at his list of mistakes, and turn them around so you know what you should be...
