Social Media Marketing: Managing Your Engagement

If you’ve missed previous parts, you can check out what I said about Twitter apps, Facebook games and apps, and more. As I’ve noted previously, a Business Insider infographic revealed 28 different social media marketing areas; in this series, I’ve...

Social Media Marketing: Beyond Twitter and Facebook

In previous articles, I’ve touched on Twitter apps and Facebook apps and games. In this article, we’re going to move a bit beyond these two social giants. While some of the items I’ll discuss will be best known for their use on these networks, you...

More Complexities of Social Media Marketing

If you want, you can take a minute to review last week’s article or check out the Business Insider infographic that pulls everything together in one image. I can easily see why many firms turn their online marketing over to outside companies. Can you imagine...

Social Media Marketing: It`s Complicated

Social media optimization and social media marketing really got their start in 2006, with a blog post by Rohit Bhargava. To some extent, it existed before that post, of course; it’s worth noting that Facebook had been founded only two years before. Rohit...

Will Scamming Slaughter Social Search Signals?

Trond Lyngbo wrote a long and thought-provoking piece for Search Engine Land on this very topic, and I highly recommend it to anyone who cares about their clients and their online reputation. If you worked as an SEO back in the early days of the field, of course, you...