Stoney deGeyter covered this topic recently. He approached it from the perspective of building a mental image of visitor personas. You form a persona based on a visitor’s motivation. What do they need? Why are they on your website? Once you can answer those questions, you can think about what kind of content will help your visitors, and create it accordingly. I don’t disagree with deGeyter, but I like to think more in terms of goals. If you really want to try to think like one of your customers, don’t just ask yourself what they need; ask yourself what they’re trying to accomplish. If your w…