http://searchengineland.com/did-hummingbird-just-kill-your-local-seo-strategy-175276

Originally from : http://searchengineland.com/did-hummingbird-just-kill-your-local-seo-strategy-175276

Let’s cut to the chase: no, it didn’t (seeBetteridge’s Law of Headlines). But Search Engine Land tells me the Hummingbird stuff really drives the page views these days, so you only have yourself to blame. 🙂

That said, Google’s Hummingbird algorithm, along with all of the other awesome updates Google has made over the past year, has forced me to reevaluate how I approach a local SEO campaign.

Originally from : http://searchengineland.com/did-hummingbird-just-kill-your-local-seo-strategy-175276

First, some background on Hummingbird: Google wants to do better at matching queries to results, particularly as voice search becomes more popular and people start asking their phones complex questions instead of typing simple searches. According to Danny Sullivan:

Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words.

Danny provides a great local search example to illustrate the change:

“What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.