A Basic Primer on Search Engine Optimization (SEO) From The Huffington Post

5 Key SEO Metrics Explained – Huffington Post

http://news.google.com Thu, 13 Feb 2014 22:58:53 GMT

Potential search marketing clients will often call in and start the conversation by saying, “I want my business to rank number one on Google, can you help me?” Ranking number one is the primary focus of every business owner when it comes time to discuss search engine optimization. It is the wrong approach for several reasons, as top rankings alone will not always result in record breaking profits and ROI. There are many other SEO metrics that should be considered along with the rankings that work together to create a profitable SEO campaign.

1. Keyword Rankings

As mentioned above, this is what the majority of business owners concentrate on when they discuss a SEO objective. Everyone wants top rankings, but just getting a website to the top spot for specific keywords doesn’t automatically result in revenue pouring in. Ranking number one for keywords that don’t result in conversions and sales is completely useless. It sounds good on paper, but ranking on top for a keyword that isn’t generating revenue provides zero benefit for the business.

This is why a very well thought out search engine optimization strategy is key. Blindly attempting to rank for keywords is a very expensive mistake. It needs to be developed and executed with predetermined conversion and revenue goals that make it profitable and worth the effort.

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