Wrong Ways To Use Hashtags

Hashtags are amazing. Not just because they offer such a clever way of grouping content, searching and adding context. Not even because they were used on IRC long before Twitter even thought of. It is because they have invaded the public consciousness in an...

How Facebook Hashtags Work

When I first heard that Facebook was enabling live hashtags on their site, I was surprised. Not that the move had been taken (Twitter hashtags have been around since 2007!), but that it had taken so long to do it. After all, services like Flickr and Instagram have had...

Zurker: a Marketing Study

By Terri Wells Social networks face an uphill struggle when competing against Facebook. Few networks know this quite as well as Zurker. Now eighteen months old, the site welcomes a growing number of members, but has faced a serious struggle simply to get the word out....