An interesting article partially explaining how to increase the exposure of certain pages of your website.
Lessons From Google On Optimizing Your SEO – Search Engine Land
http://news.google.com Mon, 17 Feb 2014 14:22:29 GMT
Dan Cobley, Google UK’s Managing Director, recently revealed that Google’s infamous 2007 “50 Shades of Blue” experiment involving ad links in Gmail increased revenue by $200 million a year. These results switched the balance of power from design-driven to engineering data-driven decisions, and famously led Google’s top designer, Doug Bowman, to ultimately to resign in frustration.
Search professionals have since observed and reported hundreds of UI experiments, and the search engine results page has gone through dozens of iterations since the days of 10 blue links.
Universal Search, embedded local with the 3-pack, 5-pack and 7-pack variations, rich snippets, authorship, the knowledge graph, and of course the carousel have all become part of the SEM lexicon. You can be confident that all of these changes were A/B (or multivariate) tested and vetted against some conversion goal.
So what does this have to do with SEO?
How Does Google Measure A Conversion From Organic?
If every change to the presentation layer is driven by conversion optimization, it is reasonable to assume that organic rankings are also informed by the same approach. The dilemma is that we do not know what criteria Google is using to measure a “conversion” out of organic results.
The first concrete example of Google using user data to influence SERPs appears in 2009, when Matt Cutts revealed that Google site links are partially driven by user behavior. This tidbit surfaced during a site clinic review of Meijer.com at SMX West when he noted that their Store Locator is buried in their primary navigation, but that it is a popular page “because it appears in your site link.”
The Meijer Store Locator is the top choice in the site links, despite the fact that it is still buried in the global navigation and the page is essentially devoid of content.
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Ten points for best answer!!!
How to change google to English its in Japaneses
Like what global organization owns google
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I know a lot of people are going to comment stupid things below because they don’t like One Direction but I don’t care what you haters think.
But for the people who are really going to help thank you!
Here’s the link to our page I’m the sign off ~4everYoung~ http://www.facebook.com/weareniallerscrazymofos
Thanks!!
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Hi there,
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So what do i do about them?, delete them or something else??
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I want to spend as less money as possible.
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thanks
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http://www.sikkimhotravel.com/
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important for the site and search sites. how can i get relevancy for my site?
If so tell me how.I heard some people make money.
What is your blog page about.