Sell Your Writing or Build Your Own Site?

As you might expect, the answer to that is It depends. This very subject came up in our SEO Chat forums, and you can check out the thread for the full story. Basically, what it boils down to is that there’s a glut in the market for content writers at a certain...

Learn to Speak Your Audience`s Language

It’s a basic rule of SEO: searchers enter the same terms into search engines that they use in everyday language to describe what they need. If you don’t use those terms on your website, it won’t come up for those searches. This means you’ll get...

Using Semantics for Keyword Research

Sujan Patel wrote a fascinating article on this topic for Search Engine Journal. After explaining how Google figures out what searchers mean when they enter keywords, he discussed five steps you can take in your keyword research that will help you get found more often...

Are Your Visitors Lost?

I first discussed mining the results of your site’s search engine for possible keywords late last month. In that article, I mentioned that keywords entered into your site’s search engine can tell you what areas of content you might want to consider adding...

Mining YouTube for Keyword Research

I never thought of YouTube as a keyword resource myself until I read Kieron Hughes on the subject. While many SEOs prefer to work their magic in fields with which they’re intimately familiar (like a dentist-turned-SEO optimizing sites for dentists), that’s...