by | Aug 15, 2012 | Cape News, UPDATE
I’d like to give a tip of the hat to Stoney deGeyter for the insights in his article that inspired this one. I particularly liked his observation that social media is more than just pushing content, it is actively creating content in small, digestible chunks....
by | Aug 8, 2012 | Cape News, UPDATE
Andrew Shortland covers this topic in eight points for Search Engine Land, and his first two are Don’t Do It! and Seriously. Don’t Do It! That said, things can happen that make it unavoidable. In Shortland’s example, a dentist’s son went into...
by | Jul 16, 2012 | Cape News, UPDATE
DarrenHaye, one of our new moderators on the SEO Chat forums, posed the question in a new thread. Google doesn’t use NoFollow links in terms of SERPs, but does it use them in identifying webspam? he wondered. The idea was this: would Google assume that a...
by | Jul 11, 2012 | Cape News, UPDATE
I want to give a tip of the hat to Elle Rose Williams, writing for Search Engine Journal, for the ideas I’ll be covering here. For the purposes of this article, I’m going to assume that you’re building a reputation as an expert in your field, and...
by | May 21, 2012 | Cape News, UPDATE
I’m going to assume you already maintain a Facebook account for your business; in fact, I know of some companies with Facebook accounts that never bothered building a separate website. I won’t go into the logic behind that. Right now, I’m just going...
