by | May 3, 2012 | Cape News, UPDATE
I’d like to tip my hat to two people here. The first one is Matt Goffrey. He’s written articles for SEO Chat for the last quarter, and he’s done just about everything a guest poster should do. The second one is Matt Beswick. He wrote a piece for...
by | Apr 25, 2012 | Cape News, UPDATE
The phrase triangle of trust was first coined by the famous (and to some, infamous) Frank Kern. For those that don’t know, Frank got in fairly early to the whole Internet thing, but thanks to the boneheaded actions of someone he had zero control over, got...
by | Apr 13, 2012 | Cape News, UPDATE
Angie Schottmuller identified 13 of the top barriers to on-site social media engagement, noting that some were more evident than others. I won’t have room to discuss them all here, but I will cover many of the ones guaranteed to pull a visitor up short....
by | Apr 4, 2012 | Cape News, UPDATE
1. Organize an injustice campaign. Find something in your niche that you think is wrong and start a campaign to stop it. Notice how I put things in quotes here. You could do this with some kind of serious injustice (invisible children), or with something that might be...
by | Mar 27, 2012 | Cape News, UPDATE
Welcome to the world of web analytics, where you can measure just about anything. You may already know about site metrics and various analytics tools; you might even use them now, to measure various visitor activity on your company’s website. Mike Fleming at...
